M4G Bureau
Ex-Posterscope Global President Annie Rickard plans own consultancy practice
By M4G Bureau - June 01, 2018
The consultancy practice will be focused on providing advice and guidance to the OOH sector in particular and the broader media industry
Media 24X7 wins ad rights at Khajuraho & Kullu Airports
By M4G Bureau - June 01, 2018
The company will be marketing the advertising media at both tourist-centric airports for a period of 10 years
Vital Strategies launches interactive campaign this World No Tobacco Day
By M4G Bureau - June 01, 2018
The billboard will detect a smoker lighting a cigarette/bidi in front of it and responds by launching a short video that shows the real-time effects of tobacco smoke on the heart and lungs of the smoker and people nearby
Vimal Singh and Varun Khullar team up for Happy mcgarrybowen’s Gurgaon operations
By M4G Bureau - June 01, 2018
Vimal started his advertising career 14 years ago with Ogilvy Calcutta whereas Varun moves from Happy mcgarrybowen Bangalore after a three-year stint
Madison Media wins Continental Coffee media mandate
By M4G Bureau - May 31, 2018
Madison Media won this account and will handle the duties across media – Print, TV, Radio, Cinema, OOH, Digital. The account is estimated to be Rs 25 crore per annum across all media
New tender for BQS in Ludhiana to be floated soon
By M4G Bureau - May 31, 2018
The bqs rights will be given to new firms after floating the tenders as per the new advertisement policy
AC brands queue up at JCDecaux bqs
By M4G Bureau - May 31, 2018
AC brands like Daikin, Hitachi, and Carrier Midea opted for JCDecaux media assets in Delhi NCR to connect with their respective target audiences
Hindustan Publicity & Focus Media bag media rights at 16 stations on Delhi Metro Line 2
By M4G Bureau - May 31, 2018
The advertising rights for 16 stations on DMRC’s Yellow line have been bagged by Hindustan Publicity and Focus Media in a joint venture. Line 2 is an important travel route for commuters from North & Central Delhi to South Delhi & Gurgaon
Khushi Advertising acquires exclusive rights at Madurai Airport
By M4G Bureau - May 30, 2018
Along with building up enhanced advertising opportunities inside the airport, the company is also installing LED billboards outside the premises
DTC opens tender for bus wrap branding
By M4G Bureau - May 30, 2018
The tender includes various buses in depots falling under North/East MCD and New Delhi Municipal Committee Jurisdiction area for a period of five years
FIITJEE station semi-naming rights well within the rules: DMRC
By M4G Bureau - May 30, 2018
Now that IIT-Delhi has taken the matter to the Delhi High Court, DMRC is examining the issue very closely with the aid of its legal team
JCDecaux SA signs exclusive pact with CiR for global airport intelligence
By M4G Bureau - May 30, 2018
The agreement with CiR gives every JCDecaux airport direct access to the global passenger and traffic information of 550 airports
India Today gets up & close to Bangaloreans
By M4G Bureau - May 30, 2018
The news channel sent out a tactical message to corporate offices and top colleges in Bangalore – “Filter Your Coffee; Not News”
Fast Track Integrated Marketing services retains Guwahati airport media rights
By M4G Bureau - May 29, 2018
The OOH firm is planning to introduce digital formats at the airport, having operated static media thus far, apart from conducting various on-ground branding activities
Vodafone promotes Business Services at airports
By M4G Bureau - May 29, 2018
The brand ropes in top airports of the country to target business flyers with different messages deployed at several avenues