‘Lafaddu Lal’ campaign to deliver Medlife's message in a humorous way

By M4G Bureau - June 11, 2018

The new ad campaign will be launched on the digital platform at the onset, followed by a strategic media plan for television, outdoor and print, to get the desired impact

KPMG India Media & Entertainment Head Girish Menon to speak at OAC 2018

By M4G Bureau - June 08, 2018

Girish has more than 15 years of advisory and M&A experience, having advised on more than 150 M&A transactions; he has extensive experience on buy-side and sell-side assisting clients in evaluating the risks and opportunities of their intended transactions

Sonata rings in wedding season with a multi-city OOH campaign

By M4G Bureau - June 08, 2018

The campaign which covers markets ranging from Tier 1 cities to Tier 6 towns was designed to build a large base for the watch brand

FEPE International announces 2018 Awards winners

By M4G Bureau - June 08, 2018

The Classic award went to music streaming company Spotify for its US campaign, while the Digital award went to Japan National Tourism Organisation for a campaign from Enjin Tokyo

FEPE Congress gets underway in Sorrento, Italy

By M4G Bureau - June 07, 2018

The Congress has directed focus on 4 areas -- making a case in a digital world; taking the digital revolution out of home; reclaiming the creative crown; making OOH easy to plan, buy and deliver

Navratna oil takes the highway to promote road safety

By M4G Bureau - June 07, 2018

The central theme of the branding exercise was to inform the truck drivers of the stress-relieving qualities of the ayuverda oil; RoadAds executed the branding and onground activities

Kanhiya Advertisers bags trolley advertising rights at Bhatinda Airport

By M4G Bureau - June 06, 2018

The company has won the rights for a period of six months with three display panels on each trolley

Thyrocare Creator & MD Dr A Velumani to address OAC 2018

By M4G Bureau - June 06, 2018

Born to a landless farmer in a small village near Coimbatore in Tamil Nadu, Dr Velumani went on to establish Thyrocare, an industry leading business with a brand worth Rs 3,000 crore

Bright Outdoor gives regional touch to ‘No-Honking’ message

By M4G Bureau - June 06, 2018

The campaign has been executed in association with Chief of (Borivali-Dahisar), RTO Mumbai

DMRC promotes environment awareness among school kids

By M4G Bureau - June 06, 2018

The transit authority conducted a storytelling show inside the metro train to create awareness about the World Environment Day

Railways non-fare revenue earnings in FY17-18 short of target

By M4G Bureau - June 05, 2018

The key reason for the non-fare revenue shortfall may be attributed to the consolidated media packages failing to gain traction

Gogia Print-O-Grafix adds eco-friendly machine to its kitty

By M4G Bureau - June 05, 2018

The machine prints on backlit fabric, acrylic, glass and metal

SDMC Dy. Commissioner Prem Shankar Jha to address OAC 2018

By M4G Bureau - June 04, 2018

Prem Shankar Jha will be speaking on the theme of ‘How OOH can transform the urban landscape’ at the 14th Outdoor Advertising Convention (OAC) which will be organised at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai during July 27-28 this year

Mobile internet use has eroded consumption of all other media: Zenith’s Media Consumption Forecasts 2018

By M4G Bureau - June 04, 2018

Time spent at the cinema increased 3% between 2011 and 2018 as cinema owners have invested in more screens and a better experience for visitors

Vodafone red flags rail commuters on crossing tracks

By M4G Bureau - June 04, 2018

The campaign was conducted at 14 suburban stations in Mumbai to sensitise people on the hazards of taking shortcuts by crossing rail tracks