JCDecaux to acquire APN Outdoor Group

By M4G Bureau - June 26, 2018

The takeover offer is subject to APN shareholder and Australian regulatory approval and expected to be completed by end-2018

Netflix gives a glimpse of ‘Lust Stories’ & more at IGI Airport

By M4G Bureau - June 26, 2018

The OTT premium brand utilises digital format to play promos of their latest series at T3 departure gates

oOh!media wins battle for HT&E’s Adshel with $570mn bid

By M4G Bureau - June 25, 2018

The Australian OOH major is lauching an equity raising to fund the purchase

Uber speeds ahead with 'Badhte Chalein' campaign

By M4G Bureau - June 25, 2018

The OOH campaign, showcasing its new brand ambassador Virat Kohli, has been designed in sync with its mainstream campaign to build its image as an enabler of movement

Dulux invites London & Amsterdam to connect through colour

By M4G Bureau - June 22, 2018

MullenLowe London campaign links the two cities live using Ocean Outdoor tech

1st OAA 2018 Jury Meet gets underway in Gurugram

By M4G Bureau - June 22, 2018

The Second and Third OAA 2018 Jury Meets will be held in Mumbai

Cuende Infometrics co-founder Daniel Cuende to address OAC 2018

By M4G Bureau - June 22, 2018

Daniel Cuende is the technical manager for GEOMEX, the Out of Home Audience Measurement in Spain.; he is also involved in OOH research in South Africa, Australia, Pakistan, Lebanon, Mexico, Morocco, Thailand and participates in US MRC Digital OOH Measurement Standards Working Committee

Global ad spends in 2018 strongest since 2010

By M4G Bureau - June 22, 2018

Global ad spend remains strong thanks to robust economies -- US +6.4%, China +10%, Russia +12%, India +12.5%; The only traditional media category to show moderate growth in 2018 will be OOH

DMRC ridership dips but network reach expands

By M4G Bureau - June 21, 2018

The ridership in 5 key Metro corridors have dipped in the period March – May 2018, but the network reach is growing which promises significant ridership growth in the near future

APN Outdoor assessing JCDecaux takeover offer

By M4G Bureau - June 21, 2018

APN Outdoor has been reportedly offered $1 billion; the Australian major is now assessing the acquisition proposal

Ultratech Cement strengthening its brand positioning in Goa

By M4G Bureau - June 21, 2018

The brand ropes in a variety of formats communicating a strong message through a widely spread campaign

Creativeland Asia wins 3 Bronze Lions for Merc campaign

By M4G Bureau - June 20, 2018

The metals were won for the Mercedez Benz campaign entries titled ‘Madhubani’, ‘Pattachirtra’ and ‘Warli’

Adorn Advertising bags rights on new backlit format in Haldwani

By M4G Bureau - June 19, 2018

The company has erected ¾ ft of backlit centre poles on the road dividers of the district

BMTC to do away with glass panel branding on buses

By M4G Bureau - June 19, 2018

The panels will instead show the names of key places covered on the bus route

Global Sports Commerce acquires Belgian firm BrightBoard

By M4G Bureau - June 19, 2018

This strategic acquisition has been made to expand GSC rapidly and lend its core sports technologies across the avenues of sponsorship management and fan engagement