Netflix asserts leadership via OOH in Hollywood

By M4G Bureau - July 03, 2018

The company will reportedly soon own up to 35 billboard displays on roughly two dozen structures along West Hollywood's famed Sunset Strip

Kotak’s 811 campaign arrives on OOH medium

By M4G Bureau - July 03, 2018

Executed by Kinetic India, the campaign is designed with short-term, high impact strategy for 10 days

UK’s Exterior Media to market The Picture Works’ in-pub formats in Ireland

By M4G Bureau - July 02, 2018

Exterion Media will take responsibility for the sales and marketing of I-Sites, The Picture Works network of nationwide in-Pub advertising formats, with a key focus on developing mobile and digital projects

Raghav Subramanian, Habeeb Nizamudin to speak on media planning & OOH at OAC 2018

By M4G Bureau - July 02, 2018

Raghav Subramanian is COO (Partnerships), IPG Mediabrands – India; Habeeb Nizamudin is CMO, IPG Mediabrands – India

Kerala Tourism promotes the picturesque state

By M4G Bureau - July 02, 2018

The campaign brings out the scenic beauty of the state, targeting young travel enthusiasts to visit the God’s Own Country

3rd leg of OAA 2018 judging today in Mumbai

By M4G Bureau - June 29, 2018

The awards to all winners of OAA 2018 contest will be given away at the OAA 2018 awards function that will be held at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai, on July 28 evening

Vyoma Media appoints Vandana Sharma as Business Head East

By M4G Bureau - June 29, 2018

Vandana has over 20 years of experience in financial services and business development. Prior to joining Vyoma, she was working with Signpost India as General Manager - East handling Sales and Revenue for Kolkata Airport

Artize celebrates Red Dot award with a six-month campaign

By M4G Bureau - June 29, 2018

The brand captures Mumbai Airport’s high visibility locales to heighten the interest, catch maximum eyeballs and create great recall

OAA 2018 judging enters 2nd leg, Jury meet in Mumbai

By M4G Bureau - June 28, 2018

The Jury, chaired by corporate industry leader Lloyd Mathias, will shortlist the entries and then take decisions on awarding the metals

Gurugram MC strikes at mall & Metro media in the city

By M4G Bureau - June 28, 2018

The Municipal Corporation of Gurugram (MCG), going by the Haryana Municipal Corporation Advertisement Bye-laws, has swooped down at two malls -- Ambience Mall and MGF Metropolitan Mall -- and the Huda City Centre Metro station to remove or shroud advertising media there

Telangana Govt takes corporate branding approach on OOH

By M4G Bureau - June 28, 2018

In association with INKA creative agency, the state government stands tall on OOH by showcasing its fast-paced development

Bengaluru Division, SW Railway calls for Pre-Bid Meeting on June 28

By M4G Bureau - June 27, 2018

At the Pre-Bid Meeting, scheduled at 3PM on June 28, 2018, OOH media industry’s queries relating to the tender floated by the Division for the award of commercial publicity rights in Group(s) I to X in the Bengaluru Division for a period of 10 years will be discussed

Dentsu Aegis Network India launches proprietary tool ‘DAN Explore’

By M4G Bureau - June 27, 2018

Meant for clients, the tool aims to capture the trend of changing audience behaviour and understand the nuances of various consumer cohorts across media touchpoints, backed by behavioural triggers and psychographic understandings

Jeevansathi.com adorns bus shelters in mandap style in Delhi

By M4G Bureau - June 27, 2018

After sending out the message via TV, Digital medium, the brand takes ‘Be Found’ campaign to OOH platform to garner maximum eyeballs

Jim Liu to speak on China’s OOH digitalisation at OAC 2018

By M4G Bureau - June 26, 2018

Jim Liu, CEO of LabOut Advertising (Shanghai) China, will make a presentation on the theme of ‘Up & down in China OOH's digitalisation’