Hong Kong International Airport revenues buoyed by advertising

By M4G Bureau - July 11, 2018

Retail licences and advertising represented the biggest slice of total revenue in FY2017-18 at 36%, according to The Moodie Davitt Report

Kinetic India CEO Suresh Balakrishna decides to move on

By M4G Bureau - July 10, 2018

Suresh Balakrishna had joined Kinetic India in January 2016; It is not known yet where he would be joining next

Gurugram MC, Ambience Mall lock horns over media

By M4G Bureau - July 10, 2018

The mall owner broke the seal of confiscated media wherein the authority has filed an FIR against the mall

Samsung creates digital OOH landmark in Lima, Peru

By M4G Bureau - July 10, 2018

The screen features 16.0mm pixel pitch for enhanced resolution with IP65 standards that ensure the screen holds up under all types of weather conditions

Grandmaster Vishwanathan Anand to be seen on billboards promoting Vodafone RED

By M4G Bureau - July 09, 2018

The 4-week marketing plan, which started with TV, will approach OOH in the coming days with the new brand ambassador

10th Russia OOH Congress to be held in St. Petersburg during Sept 27-29

By M4G Bureau - July 09, 2018

The OOH Congress is expected to have the participation of 300+ Russian and global OOH delegates representing major operators, global advertising agencies, suppliers, clients, research and production companies as well as renowned international headliners

Final leg of OAA 2018 Jury meet in Mumbai today

By M4G Bureau - July 06, 2018

OAA 2018 winners will receive the metals at the OAA 2018 awards function at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai, on July 28 evening

Capital Group takes up title sponsorship of OAA 2018

By M4G Bureau - July 06, 2018

The Outdoor Advertising Awards (OAA) 2018 contest has generated an overwhelming response from the Indian OOH industry, with intense participation of brands, specialist agencies and media owning firms alike

Extended DMRC Pink Line promises to be a vibrant advertising destination

By M4G Bureau - July 06, 2018

The extended Metro rail line will likely interest lifestyle and fashion brands to advertise in particular, given the large number of people who would be headed to the markets for shopping

Vodafone travels with Warkaris on their spiritual journey

By M4G Bureau - July 06, 2018

Two ‘Vodafone Mobile Vans’ will travel with lakhs of pilgrims on their annual padayatra to Pandharpur, providing them free calling facility, mobile charging points and recharge vouchers

OAC 2018 to feature an Open House with IOAA

By M4G Bureau - July 05, 2018

The Open House deliberations will focus upon regulatory matters (licensing policies, imposition of taxes with retrospective effect &/or new taxes / duties leading to unmanageably high cost base, curbs on use of PVC flex/vinyl) and payment irregularities

Chakra Tea redefines tea-breaks with Chai-Fi

By M4G Bureau - July 05, 2018

An innovative tea-kettle distributed at tea stalls popular with the workers generates wi-fi that is then made available to them for free

Indian Roads Congress Secy Gen SK Nirmal to address OAC 2018

By M4G Bureau - July 04, 2018

Sanjay Kumar Nirmal who has been associated with IRC for more than 30 years will share his perspective on how OOH industry can complement the roads infra development

'Contextual Advertising Industry to reach worth USD 125.79 billion in 2018'

By M4G Bureau - July 04, 2018

The growth of this market is driven by the increasing number of social media users, personalised marketing strategies and growing trend of mobile advertisement among others.

Pioneer Publicity wins unipole rights on NH8 from SDMC

By M4G Bureau - July 03, 2018

The unipoles, located on NH8 between Radisson Hotel and Toll Plaza, will be operated by the company for a 3+2 year duration