Lenovo appoints Publicis Media to handle global media strategy, planning, buying

By M4G Bureau - July 18, 2018

Bespoke client unit Lenovo One Media, powered by Publicis Media’s Performics and Spark Foundry, will service traditional and digital media business across 28 markets

The Social Street inks partnership with sports creative agency Works

By M4G Bureau - July 18, 2018

The new partnership is designed to put creativity in sports at the centre of its approach wherein the creative agency will expand its global reach to Indian market

Medlife says aloud #LafadduMatBano

By M4G Bureau - July 18, 2018

Boman Irani and Varun Sharma as the comical father-son duo have been featured on large-size formats in Delhi and Mumbai markets

Kotak Mahindra Bank VP – Media Pramod Patil to speak at OAC 2018

By M4G Bureau - July 17, 2018

Pramod is part of Kotak Mahindra Bank’s core marketing team, and a key resource in strategic planning, buying and implementing the efficient media strategy for offline (TV, print , radio, cinema & outdoor) and online (brand campaigns) media of all the businesses of the Kotak group

Nanavati Hospital goes big on OOH in Mumbai

By M4G Bureau - July 16, 2018

The 21-day campaign was executed by MOMS Outdoor Media Solutions, using a mix of king-size billboards and bqs media, with a significant number of sites being in the close proximity of the hospital

VMO unveils audience intelligence platform DART360

By M4G Bureau - July 16, 2018

The platform empowers VMO’s clients to gain a deeper understanding of audiences – what consumers think, what they do and where to locate them

GHMC curbs outdoor advertising in Hyderbad until Aug 14

By M4G Bureau - July 16, 2018

The notification was issued to the media firms, mandating them to remove the flexes from all the formats put up on the streets until the curbs are withdrawn

Sacred Games makes a big splash on OOH

By M4G Bureau - July 13, 2018

True to its preference for the larger than life presence in the OOH space, Netflix has gone big on the large format to promote the web TV series

‘OOH enjoying a renaissance in many markets’

By M4G Bureau - July 13, 2018

OOH is enjoying a major makeover as its newfound versatility, driven by data and digital, demands planners reconsider its role on their media plan

Srishti Group’s OPT wins audio ad rights at Hyderabad’s Kacheguda railway station

By M4G Bureau - July 12, 2018

Audio advertising is expected to register firmly with the large audiences at the busy railway station

Chennai likely to have billboards back on streets in near future

By M4G Bureau - July 12, 2018

However, there is still some distance to go with regard to the bylaws to be drafted for the format and tendering processes to be firmed up

Delhi HC mandates FIITJEE to display disclaimer with Metro station branding

By M4G Bureau - July 12, 2018

Further, the disclaimer is to be displayed in the same font, colour and size as that of the FIIT-JEE brand display at the Metro station

Adidas launches another set of innovations to promote FIFA

By M4G Bureau - July 12, 2018

The innovative campaign has been launched to celebrate the 2018 Football World Cup

Piramal Housing Finance takes to heartfelt messaging

By M4G Bureau - July 11, 2018

The campaign, planned and executed in Pune by MOMS Outdoor Media Solutions, is mainly deployed on large formats

Ocean invites agencies to create something OOHmazing

By M4G Bureau - July 11, 2018

Ocean’s competition offers opportunities across multiple environments and stand out digital formats across the UK