Piramal Realty promotes affordable housing

By M4G Bureau - July 26, 2018

Executed by MOMS agency, the brand targets Mumbai city through key arterials routes, highway and junctions

Century Group bags Johrat airport sole rights

By M4G Bureau - July 26, 2018

The OOH firm will design, develop, operate and market media assets at the airport for a period of 10 years

Kinetic India gets new Leadership team

By M4G Bureau - July 25, 2018

Rachana Lokhande & Charanjeet Singh are appointed as Co-CEOs

Quiz Show, Q&A Contests, Open House at OAC 2018

By M4G Bureau - July 25, 2018

Delegates will use the official OAC 2018 mobile app 'OAC ASIA 2018' to participate in The Quintessential OOH Quiz and Q&A segments of the knowledge sessions

Cars24 invites customers to sell 2nd hand cars at a go

By M4G Bureau - July 25, 2018

Milestone Brandcom executed the campaign using a mix of large format billboards, bqs, bus media, unipoles and gantries

BMRCL likely to introduce in-train advertising in next few months

By M4G Bureau - July 24, 2018

The metro authority is not favourably disposed to permitting train wrap advertising, but would consider introducing advertising panels inside the coaches

Global OOH leaders to speak on technology & OOH at OAC 2018

By M4G Bureau - July 24, 2018

Tim Bleakley, CEO, Ocean Outdoor, UK; Brendon Cook, CEO, oOh!media, Australia; Independent Business Leader, Adviser & Entrepreneur Matthew Dearden; and Daniel Cuende, Co-Founder & Innovation Manager, Cuende Informetrics S.A., Spain to address the convention over the two days

Kolkata Metro exploring new ways to boost ad revenues

By M4G Bureau - July 24, 2018

The Metro rail corporation has engaged Indian Institute of Management- Calcutta to study and come up with viable avenues for more non-fare revenue earnings

Senior govt officials to address OAC 2018 on July 27-28

By M4G Bureau - July 23, 2018

Sanjeev Kumar Lohia, MD & CEO, Indian Railway Stations Development Corporation (IRSDC), Nidhi Choudhari, Deputy Commissioner – Special, Municipal Corporation of Greater Mumbai (MCGM), and Prem Shankar Jha, Deputy Commissioner, South Delhi Municipal Corporation (SDMC), Dr Amiya Chandra, Development Commissioner, Adani Ports & SEZ, Mundra, and Sanjay Kumar Nirmal, Secretary General, Indian Roads Congress will be addressing the convention

Ingersoll Rand takes Mobile Experience Centre across the country

By M4G Bureau - July 23, 2018

The company designed a Mobile Experience Centre with state-of-the-art installations of its futuristic solutions that will cover over 200 customer touchpoints across North, West & South India

US startup AdQuick further progress of programmatic buying

By M4G Bureau - July 20, 2018

AdQuick enables clients to find locations by audience demographic, CPM targets, budget, specific markets, campaign goals, points of interest and other strategic parameters, and then use analytic tools to measure the impact of their campaigns

Mondelez India aims to dominate OOH with contextual messaging

By M4G Bureau - July 20, 2018

The brand team is preparing for the festive calendar starting with Friendship Day and until Diwali where the brand will be seen leveraging the outdoor medium with contextual messaging around ‘Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye’

Gayatri Ojha to participate in a panel discussion at OAC 2018

By M4G Bureau - July 19, 2018

Gayatri Ojha spearheads Marketing & Corporate Communications, Innovation and CSR for Total in South Asia

Jeep Compass dominates Mumbai-Pune Expressway

By M4G Bureau - July 19, 2018

The iconic Jeep Compass brand installation, put up by Laqshya Media Group, exemplifies the auto major’s thrust on market leadership

WPP India Country Manager CVL Srinivas to address OAC 2018

By M4G Bureau - July 18, 2018

CVL Srinivas as Country Manager for WPP India ensures that WPP companies deliver the right talent and resources to clients in India and identifies opportunities and partnerships that can add value to both WPP clients’ and WPP’s businesses