2025 World Out of Home Organization Global Congress heads for Mexico City

By M4G Bureau - June 28, 2024

WOO working closely with ALOOH, the trade body representing Out of Home in the LATAM region for the Congress

Miraj Cinemas inaugurates new 4-screen multiplex in Chennai

By M4G Bureau - June 27, 2024

The multiplex features a total seating capacity of 555 spread across its four auditoriums

Adani Airports likely to be listed by FY2028

By M4G Bureau - June 27, 2024

Adani Enterprises owns 8 airports including the Navi Mumbai International Airport that is being developed

Spain-based ICON Multimedia to Implement its DENEVA PIDS on Tel Aviv's Green Line Tram

By M4G Bureau - June 27, 2024

The centralised communication solution will be integrated into various LED display formats placed on platforms, lobbies, and in videowall formats across the 62 stations of the Green Line

Raheel Amjad, CBO - Media & Advertising, Adani Airport Holdings to speak at OAC 2024

By M4G Bureau - June 27, 2024

Raheel Amjad will engage in a panel discussion on ‘How to get brands to show more love for OOH?’

Times Innovative Media President Shekhar Narayanaswami to engage in a fireside chat at OAC 2024

By M4G Bureau - June 26, 2024

Shekhar Narayanaswami will be speaking about factors that go into scaling up OOH business, building up conventional and DOOH media streams, use of new technologies, much more.

Indian ad industry revenues to hit Rs 1.2tn in 2024; OOH revenue will increase +16%: MAGNA

By M4G Bureau - June 24, 2024

Government push on infrastructure and urbanisation will boost OOH inventory especially premium formats

Ocean Outdoor completes its premium Edinburgh DOOH network with St James Quarter

By M4G Bureau - June 24, 2024

Old Mout Cider is the launch partner

Cannes Lions award to Earlyman Film raises ethical issue of originator of creative idea

By M4G Bureau - June 21, 2024

Wieden+Kennedy India, creator of the idea for the Jindal Steel ‘Steel of India’ ad film, not given due credit

Leo Burnett Mumbai strikes Gold in ‘Creative Data’ for Gatorade’s ‘Turf Finder’ campaign

By M4G Bureau - June 20, 2024

The campaign illustrates the use of data to solve real-life problems

Federal Bank recreates its sonic identity for this World Music Day

By M4G Bureau - June 20, 2024

The Corporate Anthem, an adaptation of the iconic Musical Logo (MOGO), composed by BrandMusiq, resonates with the Bank’s core values and ethos.

Showcasing Madrid in Shanghai: Worldcom OOH partners Irismedia for tourism campaign

By M4G Bureau - June 20, 2024

Campaign generates over 14 million impression 15-second spots on 28 advertising screens

Ogilvy wins Cannes Lions 2024 Silver in ‘Outdoor’ for Taj Mahal Tea ‘Megh Santoor’

By M4G Bureau - June 19, 2024

The musical billboard innovation is a Guinness World Records holder

MAGNA forecasts +10% global ad revenue growth, OOH growth at 7%

By M4G Bureau - June 17, 2024

India among the most dynamic ad markets this year

IOAA Chairman Pawan Bansal to address OAC 2024

By M4G Bureau - June 17, 2024

Pawan will be speaking on industry regulation, policy advocacy, audience metrics, tech adoption, among others