Edelweiss Group backs Indian athletes all the way

By M4G Bureau - September 03, 2018

The brand took the OOH route to highlight its support for the Indian contingent at the Jakarta Asian Games 2018

Is industry getting closer to finding alternative fabric for advertising in Bengaluru?

By M4G Bureau - September 03, 2018

BBMP has reportedly been approached with bio-degradable fabric for advertising

Tirupati Sunpride Sunflower Oil broadens market horizon

By M4G Bureau - August 31, 2018

The brand has launched a 360 degree campaign to drive its ‘Good Health’ messaging

IOAA urges members to do business with accredited agencies

By M4G Bureau - August 30, 2018

Rules have been laid down for agency accreditation; new agencies may apply for provisional accreditation

WPP AUNZ sells oOh!media stake

By M4G Bureau - August 30, 2018

This exchange comes one month after WPP declined the opportunity to take on more shares of oOh!media

BBMP approves new ad policy, bans hoardings in city

By M4G Bureau - August 29, 2018

The draft policy provides for advertising on bqs, skywalks, public transit stations, pre-defined areas in the city, pedestrian zones, street furniture, public parks, etc.

TDI International bags Chennai airport media rights

By M4G Bureau - August 28, 2018

The OOH firm outbid competition from some of the biggest players in the airport media space to win the rights for a period of 10 years

Havells makes an electrifying presence in Gurugram

By M4G Bureau - August 28, 2018

The brand has opted for an innovative display to promote its lighting product Tim Clipon LED Panel in Gurugram’s Cyber Park

Pixel 2 Print installs Arrow Digital’s Efi Vutek GS3200 in Bengaluru unit

By M4G Bureau - August 27, 2018

Unlike wide-format printers that sacrifice speed for high-quality imagery, or grand-format printers that compromise quality to deliver speed, the GS3200 delivers exceptional photographic quality at high-production speeds

Zenith wins the HDFC Life Media AOR

By M4G Bureau - August 24, 2018

The agency will handle the entire traditional media mandate for insurance life company

GJEPC highlights industry’s stellar achievements

By M4G Bureau - August 24, 2018

The gems & jewellery industry body’s campaign portrays the industry as “A Valuable Asset to India”

ACCC green-lights APN Outdoor-JCDecaux, oOh!media-Adshel mergers

By M4G Bureau - August 23, 2018

The merged companies will continue to compete with each other and with other out-of-home advertising providers

BBMP ad policy likely to submitted by Aug 31

By M4G Bureau - August 22, 2018

BBMP will submit its advertisement policy by August 31 after finalising it by August 23 and getting necessary clearance from the state government

‘Ghoul’ screams horror on OOH

By M4G Bureau - August 22, 2018

Netflix has run the campaign in 2 phases, drawing a lot of attention to the show

UK’s OOH revenue up 1.5% YOY

By M4G Bureau - August 22, 2018

The OOH industry remains resilient in Q2 2018; DOOH saw a revenue growth of 6.4%