OYO turns hotel facades into branding formats

By M4G Bureau - October 10, 2018

The brand will redesign facades of 100+ hotels in Bengaluru, with visuals painted by veteran hand paint artist Kafeel Ahmed Ansari

Tagtalk partners Creator’s Gurukul to build branding opportunities in co-working locations

By M4G Bureau - October 10, 2018

Tagtalk will provide a new array of location and audience to their clients to directly communicate and engage

Mumbai OOH keenly awaits release of new MCGM ad policy

By M4G Bureau - October 10, 2018

Industry sources suggest the policy is likely to be launched within the next 10 days

JCDecaux wins Unibail-Rodamco-Westfield contract for 2 largest UK shopping malls

By M4G Bureau - October 09, 2018

JCDecaux will take over the contract in November and manage internal advertising opportunities across the two malls, comprising 180 screens in a 100% digital environment

Govardhan Milk makes a health statement on JCDecaux Citylights network

By M4G Bureau - October 09, 2018

The brand has targeted the residential areas in particular while rolling out the campaign

Arrow Digital inaugurates demo/experience centre in Mumbai

By M4G Bureau - October 09, 2018

The demo room is built for multi-purpose use, where visitors can walk through and view the extensive product showcase

TVS Victor hires Vyoma Media to execute Digital Outdoor Advertising

By M4G Bureau - October 05, 2018

First phase of the campaign will be across Bihar and Kolkata promoting TVS Victor’s new model

KSRTC invites bids for advertising on different categories of buses

By M4G Bureau - October 05, 2018

Bids invited for awarding license for the display of advertisement in KRSTC fast passenger category buses, ordinary buses and KURTC Buses on the auction cum tender basis for five years separately

CMRL opens bid for 31 station semi-naming rights

By M4G Bureau - October 04, 2018

The stations would be given for Semi-Naming activities on as-is-where-is basis. Corridor I has 15 stations and Corridor II - 16 stations

BBMP issues Outdoor Advertising Policy 2018 for review

By M4G Bureau - October 03, 2018

The new policy has segregated the city into four zones permitting different formats considering public access, the environment, traffic safety and aesthetic factors of the city

Rana Barua joins Havas Group as CEO with immediate effect

By M4G Bureau - October 03, 2018

Barua will report to Vishnu Mohan, Chairman & CEO of Havas Group, India & Southeast Asia, and work closely with the existing leadership teams

FoodPanda tempts masses with food celebration

By M4G Bureau - October 03, 2018

The biggest food party is being prompted by a humongous OOH drive with strategic cluster branding in different cities

A water-purifying installation at Lodha’s Palava

By M4G Bureau - October 01, 2018

Madison Turnt put up an alum Ganpati at the Xperia Mall, Palava for a period of 5 days for darshan and during the visarjan

SF Sonic Batteries renews Bengaluru FC Tie-up

By M4G Bureau - October 01, 2018

The brand will leverage the alliance through in-stadia branding and on ground activations

FIITJEE co-branding of IIT Delhi metro station temporarily removed

By M4G Bureau - October 01, 2018

The co-branding has been temporarily removed until the size of the disclaimer related to the co-branding has been decided upon