WOO heads to Cape Town for first in-person Africa Regional Forum, registration open

By M4G Bureau - November 20, 2023

The Africa Forum will take place on March 11-13, 2024 at Westin Cape Town hotel in the shadow of Table Mountain and overlooking Table Bay

easyboard to display innovative CMS range at DDX Asia expo

By M4G Bureau - November 20, 2023

Enterprise class digital signage and DOOH CMS solution provider easyboard will showcase its easy to use digital signage software solution at DDX Asia, the one-stop exhibition of digital display solutions for retail and out-of-home industries, to be held at the Nehru Centre, Worli, Mumbai on December 8-9, 2023.

IOAA appoints Praveen Vadhera as CEO

By M4G Bureau - November 20, 2023

Praveen Vadhera commands 30+ years of agency experience in the realms of brand building, branding & design, OOH media, shopper marketing & retail design, behavioural analytics, experiential brand intervention, exhibitions and designing technology oriented solutions for brands.

M4G OOH Quizathon to be conducted live on Media4Growth on November 24

By M4G Bureau - November 20, 2023

Attractive prizes beckon participants in this online open OOH Quiz contest

Entertainment & leisure industry spends 2.5 times more on OOH in the UK than any other industry: 75Media analysis

By M4G Bureau - November 20, 2023

McDonald’s is the largest individual spender on roadside ads

Xtreme Media’s Experience Centre in Guwahati is emblematic of Indian DOOH’s onward march

By M4G Bureau - November 17, 2023

Showcasing of cutting-edge digital display solutions is a catalyst for DOOH expansion

‘Go beyond conventional ads to get the ‘heads-down’ generation’

By M4G Bureau - November 17, 2023

Gautam Bhirani, Founder and CEO of Tagtalk.ai, believes that the role of content and engagement in out-of-home and digital display media has evolved dramatically to cater to a demographic deeply immersed in digital devices. So brands need to acknowledge this and accordingly strategise their communication.

OOH Capital appoints Claudia Damas, Rachana Lokhande as partners for LATAM, India markets

By M4G Bureau - November 16, 2023

OOH Capital Chairman Tom Goddard says: "Growing our geographical coverage with two highly experienced partners is a great way to celebrate our first two years in business.”

‘There’s growing demand for interactive digital display solutions’

By M4G Bureau - November 16, 2023

Dilip Surana, Director, ThinPC Technology speaks about the journey that led him from designing solutions for Shivneri/Volvo buses to evolving into a powerhouse that manages over 8,000 live screens across India.

Moving Walls to showcase enterprise software solutions at DDX Asia in Mumbai on Dec 8-9

By M4G Bureau - November 10, 2023

Global adtech group Moving Walls, whose ‘Moving Audiences’ software is used by advertisers and agencies to plan, buy and measure OOH media, will be among the exhibitors at DDX Asia, the one-stop exhibition of digital display solutions for retail and out-of-home industries, to be held at the Nehru Centre, Worli, Mumbai

Tata Mutual Fund promises to turn dreams into reality ‘One Day’

By M4G Bureau - November 10, 2023

Posterscope India rolls out the campaign, seizing the spotlight during the ICC Cricket World Cup

Lumina Display Systems to exhibit its dynamic display solutions at DDX Asia, Mumbai

By M4G Bureau - November 09, 2023

Lumina Display Systems Pvt is all set to showcase its cutting edge range of display solutions as exhibitor at DDX Asia, the one-stop exhibition of latest digital display solutions for the retail and OOH industries, to be held at Nehru Centre, Worli, Mumbai during December 8-9, 2023.

Royal Challenge Packaged Drinking Water unveils large anamorphic 3D displays of Virat Kohli

By M4G Bureau - November 07, 2023

On the occasion of the cricketer’s 35th birthday, the brand has also set up spaces for artists to unveil graffiti featuring him in the Naya Sher avatar.

Zero Degree unveils large DOOH LED media in Kochi

By M4G Bureau - November 06, 2023

The 15.24m x 6.096m state-of-the-art LED display is arguably the largest DOOH screen in Kerala

DOOH establishes emotional connection with audiences: Fernando Vizcaino

By M4G Bureau - November 03, 2023

Fernando Vizcaíno, Global General Manager, Worldcom OOH spoke in VIII Digital Out Of Home Forum, organised in Spain