OPPLE Lighting unveils new LED Utility 2 HV strip lights

By M4G Bureau - November 06, 2018

Its optical material is of high-quality PVC with good flexibility in shape which helps in easy application

OnePlus unboxes new Guinness World Record

By M4G Bureau - November 05, 2018

559 OnePlus community members came together in Mumbai to unbox and experience the OnePlus 6T simultaneously

New Research Shows +23% Uplift in Brand Metrics with DOOH

By M4G Bureau - November 03, 2018

The 4th Space research highlights the significant impact when Full Motion Digital OOH is added to Social Media campaigns, OnDevice study reveals

Pacific Digital installs new EFI VUTEk GS3200 10 colour UV printer

By M4G Bureau - November 02, 2018

With the three-layer back lit signages/displays and tactile printing, this UV machine opens up many profitable applications in a very demanding industry

Ashirvad Pipes reinforces OOH presence in Bihar, Jharkhand markets

By M4G Bureau - November 02, 2018

Sri Garima Publicity executed the campaign, with notable innovations

Dixcy Scott ties up with Zee’s Maharashtra Kushti League as Presenting Sponsor

By M4G Bureau - November 01, 2018

In association with Madison Media, the brand will execute various on-ground branding initiative during the league

Century Group beams ‘Kaashi’ on OOH canvas

By M4G Bureau - November 01, 2018

The campaign was rolled out in Tier I & II cities that include Patna, Gaya, Muzzafarpur, Ranchi, Jamshedpur, Bokaro, Dhanbad, Varanasi, and Lucknow

dentsu X bags media mandate for Dairy Day Ice-cream

By M4G Bureau - October 31, 2018

The agency will design strategies for the brand that will make the brand promise & experience a part of everyday consumer life and conversation

Puma vests Havas Media with media buying and planning duties

By M4G Bureau - October 30, 2018

This follows a review conducted by ID Comms, a global management consulting company for media and advertising toward transforming Puma’s approach to consumer marketing

Arvind Lifestyle appoints Dentsu India for Flying Machine & True Blue

By M4G Bureau - October 30, 2018

The agency will work as strategic and creative partner for fashion brands from the group

EDMC floats unipole cluster allotment tender

By M4G Bureau - October 30, 2018

The contract will be allotted on monthly license fee basis in two bid system for 3 years

Dentsu Impact wins creative mandate for Mobiistar in India

By M4G Bureau - October 29, 2018

Ventured in India this May, the brand has roped agency to handle communication, strategy, advertising and branding

BBMP to check media material used on Bengaluru skywalks, BQS

By M4G Bureau - October 29, 2018

In an HC court hearing, the Counsel for BBMP pointed out that while the media used is cited as recyclable, it needs to be checked if the same is bio-degradable

EFI launches high performance, economical Pro 32r

By M4G Bureau - October 29, 2018

This entry level printer, launched at SGIA, Las Vegas, is suitable for printing billboard posters, building wraps, fleet graphics, window graphics, etc.

Starcom wins Nykaa’s media mandate

By M4G Bureau - October 29, 2018

The agency has been hired to unlock new consumer connections and maximise returns on media investments