The quirkier the better, says Chumbak’s first campaign

By M4G Bureau - November 20, 2018

Chumbak’s first campaign positions the brand as a celebration of the free-spirited and the colourful

Connect with the cuppa: SBI Life Insurance shows how

By M4G Bureau - November 19, 2018

As part of the ‘Main se Hum’ campaign, branding has been done in 8 lakh tea cups distributed among 75 leading corporate houses

Is BBMP missing large formats for citizen outreach initiatives?

By M4G Bureau - November 19, 2018

Social media is the only alternative for the urban local body to engage the people of Bengaluru for the city ranking survey

ColorJet India partners with Digital Hires

By M4G Bureau - November 19, 2018

Spain-based company Digital Hires will market and offer after- sales service for all the variants of digital printers

UK’s OOH revenues up 7.3% at £300 million

By M4G Bureau - November 17, 2018

For the first time this year, digital revenues account for 50% of total OOH revenues

Pepsi uncorks blind taste test in Netherlands

By M4G Bureau - November 16, 2018

The brand encouraged people to take a blind taste test comparing Coke and Pepsi and then retargeted them through programmatic DOOH advertising

UK’s Open Outdoor Media secures £1m funding

By M4G Bureau - November 16, 2018

The funding will help the firm to secure additional advertising sites

Jagran Engage wins media rights over Lucknow Metro Phase 2

By M4G Bureau - November 16, 2018

The OOH firm already holds the rights for Phase 1 of the city’s Metro network

PlayAds targets Sabrimala pilgrims with digital utility format

By M4G Bureau - November 14, 2018

Totally 15 digital ticket vending kiosks are getting installed at the Kerala State bus stations in Nilakkal and Pampa

IIT Delhi escalates station branding issue to Ministry of Housing & Urban Affairs

By M4G Bureau - November 14, 2018

IIT-D has requested the ministry to permit either use of IIT Delhi name or that of the coaching centre on the Metro station signage

 Samsung Display starts production of 65-inch UHD video wall

By M4G Bureau - November 13, 2018

New solution to offer 4-times higher resolution and enables connecting multiple signage displays of UHD quality

Cars24 rolls out integrated brand campaign on OOH  

By M4G Bureau - November 13, 2018

The multiple format campaign was accompanied by car branding in Chennai & Hyderabad executed by My Hoardings

Armistice centenary comes alive on Piccadilly Lights

By M4G Bureau - November 12, 2018

Westminster remembers one million dead in World War I

Audi gives New Yorkers a good ‘view from the top’

By M4G Bureau - November 09, 2018

The automaker bought a billboard in New York City on the roof of a building surrounded by office towers, including Bank of America and Salesforce

Irish-owned Solar AdTek in pact with Dubai-based Poweregion

By M4G Bureau - November 08, 2018

Poweregion's customers are based in the Middle East and Africa region, and the group has over 1,000 clients