SET tunes into Mumbai Metro network

By M4G Bureau - December 05, 2018

The GEC is putting up 48 TV screens inside the Metro stations

Zenith wins global media business for Lactalis

By M4G Bureau - December 04, 2018

The agency been appointed Master Agency Partner, commanding 75% of Lactalis’ markets

DHL Express to use OOH, other media to promote partnership with Hero Indian Super League

By M4G Bureau - December 04, 2018

The ‘DHL is the Way’ campaign will leverage multiple avenues spanning print, radio, Out-of-Home, in-stadia football matches, ambient and digital mediums

QMS creating largest multi-media biz in New Zealand

By M4G Bureau - December 04, 2018

QMS Media Ltd will merge its New Zealand outdoor business, subject to regulatory approval, with radio, TV and digital company MediaWorks owned by US hedge fund Oaktree Capital

OOH will contribute $2.52bn to overall ad-pie in 2018-2021

By M4G Bureau - December 04, 2018

India, part of Fast-track Asia, will be the 3rd contributing country followed by US & China in the global advertising expenditure

Unipoles set for debut on Chandigarh landscape

By M4G Bureau - December 04, 2018

The UT Administration has permitted installation of unipoles in particular sectors, industrial area and IT park

IIT & FIIT JEE co-branding battle comes to an end

By M4G Bureau - December 03, 2018

The station branding has been taken by Bureau of Indian Standard (BIS)

Wonderbra returns to UK OOH with “Hello Me!”

By M4G Bureau - December 03, 2018

Exclusive posters through Ocean revisit the most iconic billboard of all time with timely new message

Nominations open for FEPE International 2019 Awards

By M4G Bureau - November 30, 2018

Closing Date for all Nominations is March 1, 2019

Mahindra First Choice goes strategic with Fuel Station branding

By M4G Bureau - November 30, 2018

Handled by Glo, the OOH division of Lodestar Universal McCann, the branding has been executed in Mumbai, Delhi NCR and Chennai

ProMobi launches digital signage kiosk management solution

By M4G Bureau - November 29, 2018

MobiLock Presentations will enable brands in displaying content in multiple formats on their Android tablets and Android-based TV sticks

INOX’s latest show: Brand promos at Football Clubs

By M4G Bureau - November 29, 2018

Cineplex brand INOX has taken up stadium branding at the Football Clubs in Mumbai, Pune and Goa

Kanhiya Advertisers bags Bhatinda railway station media rights

By M4G Bureau - November 29, 2018

Having got the rights for 5 years, the company will build formats at the station entry and exit points

Mohali municipal body invites bids for outdoor media

By M4G Bureau - November 29, 2018

The tender will be allotted for 7 years

Three firms bag rights on EDMC’s unipole clusters

By M4G Bureau - November 28, 2018

The 3-year rights have been awarded to Pioneer Publicity, Advert Communications and Outdoor Communication