Moving Walls introduces ‘Three Billboards’ analysis

By M4G Bureau - December 11, 2018

Leading billboard advertisers including Unilever, McDonald’s, Tune Talk, Konica Minolta, Shopee, UEM Sunrise, Mudah, BMW, and Puma have signed up for the innovative OOH analytics

Dentsu Impact, We Are Water Foundation launch campaign to stop open defecation

By M4G Bureau - December 11, 2018

The campaign launched on World Toilet Day drove home the message in an impactful manner by using a railway track in toilets

MSRDC invites bids for rights on kiosks

By M4G Bureau - December 11, 2018

The bids are invited on as-is-where-is basis and as-is-where-as condition and the contract will be allotted for 5 years

Kannur airport likely to stoke keen OOH interest

By M4G Bureau - December 10, 2018

The airport is expected to serve over 1 million passengers annually and that number will likely increase five-fold by 2025

Red Chillies’ ‘Zero’ spice at Mumbai airport

By M4G Bureau - December 09, 2018

The brand in association with Mumbai Duty Free has lined up lots of attractive offers at Mumbai airport to promote the upcoming movie ‘Zero’

Super ZooZoos are back to rock at Comic Con Fest

By M4G Bureau - December 08, 2018

Vodafone has created a stall at the iconic festival where visitors can enjoy a lot of buzz around the Super Zoozoo’s

OOH the only traditional medium to grow in 2018, says MAGNA report

By M4G Bureau - December 07, 2018

The MAGNA report on global advertising market trends says that DOOH NAR grew by +16% this year to reach $5.7 billion

Leagas Delaney chairman Tim Delaney to deliver Creative Keynote at FEPE 2019

By M4G Bureau - December 07, 2018

Leagas Delaney is now one of the world’s few independent creative networks with offices in London, America, Hamburg, Milan and Shanghai

Wrestling it out on OOH

By M4G Bureau - December 07, 2018

The new ‘Kusti’ campaign executed by Outsight Xp promotes Dixcy Scott’s association with the Maharashtra Kusti League

Meet the new ‘Bijness Bhai’ in town

By M4G Bureau - December 06, 2018

The campaign by cloud platform major GoDaddy revolves around the partnership with M.S Dhoni to digitally support emerging businesses in the country

Chandigarh MC to frame policy for unipole

By M4G Bureau - December 06, 2018

The draft will be presented to the general house of the Corporation this month

fbb goes ‘Hatke’, a la Dhawan style

By M4G Bureau - December 06, 2018

The brand has gone big with a OOH campaign featuring brand ambassador Varun Dhawan to promote its new men’s wear collection

DMRC invites bids for media rights on Line 7

By M4G Bureau - December 06, 2018

The tender will open on January 4, 2019

Posterscope launches unique real time digital OOH platform

By M4G Bureau - December 05, 2018

Reported to be a one-of-its kind launch in the Indian OOH industry, it will allow advertisers to have direct control on the content to be played on digital screens

Group M report ranks India as 3rd largest contributor in advertising

By M4G Bureau - December 05, 2018

Cinema & outdoor to continue to grow in the country as technology adoption improves ad visibility