SBI Life Insurance launches programmatic DOOH campaign

By M4G Bureau - January 10, 2019

WATConsult & AMNET innovate for SBI Life’s campaign & foray into digital programmatic OOH using the hook of a New Year moment to enhance the brand’s proposition in a unique way

DAN to handle media accounts of Oppo, OnePlus

By M4G Bureau - January 10, 2019

The agency will handle the traditional, digital and OOH advertising of the two brands

Srishti Communications takes up Presenting Sponsorship of 1st Transit Media Talks conference

By M4G Bureau - January 09, 2019

Bullseye Media is the ‘Powered By’ sponsor of the conference; Promoflex Display Systems and Armour Digital OOH are the Associate Sponsors

Roadblocks for cab advertising in Bengaluru

By M4G Bureau - January 09, 2019

Cab advertising being viewed as traffic hazard

Ghaziabad dist body bringing down unauthorised sites

By M4G Bureau - January 09, 2019

More than 50% of outdoor sites in the city are reportedly unauthorised

Prakash Arts upgrades Vijayawada Airport media

By M4G Bureau - January 09, 2019

In leveraging the business opportunities that stem from the airport passenger traffic growth, the OOH firm has significantly upgraded the media assets there, by installing wall sites, hanging sites, scrollers, digital displays, among others

US’ MediaMath, Place Exchange join hands for OOH programmatic omnichannel campaigns

By M4G Bureau - January 08, 2019

Combination of MediaMath's TerminalOne platform omnichannel capabilities and Place Exchange's proprietary data and IP places OOH on equal footing with other programmatic channels

Numero Uno hands creative mandate to Milestone Dentsu

By M4G Bureau - January 08, 2019

The agency won the account in a multi-agency pitch

Matt James new Global Brand President at Zenith

By M4G Bureau - January 08, 2019

Based in HQ London, Matt will report to Steve King, CEO, Publicis Media

TVS Ntorq 125 ‘Bumblebee’ transformer races ahead

By M4G Bureau - January 08, 2019

The model was conceptualised by Dentsu India, Bengaluru and created by Rahul KP, a Bengaluru based artist

HUL’s Red Label Tea brewing spectacularly

By M4G Bureau - January 07, 2019

Rapport India has planned and executed the innovative campaign

THAI airline captures South Mumbai on fleet

By M4G Bureau - January 05, 2019

BEST Bus branding came out as an effective option to target south Mumbai masses

fbb crafts a ‘Hatke’ innovation

By M4G Bureau - January 04, 2019

The innovation is up on AB Road in Indore

Karnataka govt asked to expedite approval of draft outdoor ad bylaws

By M4G Bureau - January 04, 2019

The Bench has also asked the city police to be more vigilant on illegal posters and flexes being put up on the streets

Punjab govt puts media owners in a bind

By M4G Bureau - January 04, 2019

Media owners expected to provide sites at no profit margin