Xiaomi takes on OnePlus in OOH, twitter battlefield

By M4G Bureau - June 05, 2019

Xiaomi has strategically placed its hoarding announcing the launch of its new smartphone right next to the OnePlus 7 campaign with a clever jibe

Havas Group India appoints Shivaji Dasgupta as Chief Strategy Officer

By M4G Bureau - June 05, 2019

Dasgupta’s appointment is in line with Havas Group India‘s overall strategy of accelerating growth by breaking silos across creative and media functions

OPPO’s Billion Beats up the World Cup tempo

By M4G Bureau - June 04, 2019

ITW Playworx has initiated a range of promotional activities for the brand including on-ground activities

NDMC calls stop on unauthorised shop signages

By M4G Bureau - June 04, 2019

Market associations have been notified to remove signages in their respective markets that do not comply with the Delhi Prevention of Defacement of Property Act 2007

Benckiser celebrates hygiene drive in schools

By M4G Bureau - June 03, 2019

The on-ground activation celebrated the success and completion of three years of its Dettol School Hygiene Education programme

Central Railway’s Pune division plans to re-tender Shahir Amar Shaikh Chowk media

By M4G Bureau - May 31, 2019

The authority has reportedly reduced the area for hoardings and issued strict orders for the check of site strength

Shenzhen Atenti Technologies Founder Mac Gangam to conduct DOOH workshop at OAC 2019

By M4G Bureau - May 31, 2019

The workshop will be on Digital OOH hardware selection, installation & software integration

Cadbury adds new flavour to Eid celebrations

By M4G Bureau - May 31, 2019

The brand, along with Ogily, has launched a campaign around the theme of gifting new kinds of sweets as part of Eid festival

Godrej Properties’ ‘Easy Beginnings’ kicks off on OOH

By M4G Bureau - May 31, 2019

Godrej Properties executes a three month long campaign to promote its ‘Easy Beginnings’ initiative across 6 cities

GS Caltex India unveils marketing campaign

By M4G Bureau - May 31, 2019

The campaign will be rolled out through ATL & BTL activations for a period of 3 months

DMRC invites tender for interchange corridor exclusive media rights

By M4G Bureau - May 30, 2019

The tender will be allotted for 9 years to grant exclusive advertising rights at interchange corridor between Durgabai Deshmukh South Campus (Line-7) and Dhaula Kuan (Airport Express Line) Metro Stations

Xaar launches 1201 printhead in d.gen hybrid printer

By M4G Bureau - May 30, 2019

Xaar 1201’s Thin Film Piezo Silicon MEMS technology is capable of jetting a range of relevant fluids (EcoSolvent, UV-curable and Aqueous) for wide-format graphics, direct-to-garment and textile applications

Viacom 18 to make extravagant OOH launch for COLORS Gujarati Cinema

By M4G Bureau - May 29, 2019

The 1st 24- hour premium Gujarati language channel will be launched with heavy OOH branding across 23 major towns of Gujarat along with cinema branding

LA-based WOW Media in exclusive partnership with The Onion

By M4G Bureau - May 29, 2019

The Onion will serve as WOW’s official headline partner, bringing its signature satirical news content to WOW’s digital billboard network across Los Angeles

Rajul Kulshreshtha to join Madison Media as CEO, Madison Media Plus

By M4G Bureau - May 28, 2019

Rajul will look after the Agency’s Delhi operations