Clutter-breaking OOH campaign by Vredestein

By M4G Bureau - December 13, 2023

Vikram Garga, Group Head, Marketing, Asia Pacific, Middle East and Africa. Apollo Tyres Ltd says, “I believe this innovative campaign with 3D creatives would appeal to the premium customers in Mumbai. We have already identified similar locations in other metropolitan cities, with high consumer base for Vredestein tyres, to roll out striking campaigns.”

Moving Walls Group CEO Srikanth Ramachandran conducts two high impact workshops at DDX Asia

By M4G Bureau - December 13, 2023

Srikanth made presentations and addressed queries on ‘How to Monetise DOOH Media’ and ‘How to adopt and follow best DOOH buying practices’.

Vodafone’s ‘Elf and seek’ AR game returns bigger, better Xmas 2023

By M4G Bureau - December 12, 2023

Over 60,000 prizes are up for grabs including a family holiday to Lapland and an all-inclusive holiday to Tenerife

LMX partners DOmedia to enable APAC OOH media access on BillboardsIn marketplace

By M4G Bureau - December 12, 2023

BillboardsIn is launching in APAC countries following 5 years of explosive growth in the US and Canada

JOAN Co-Founder & CCO Jaime Robinson to chair 82nd OBIE Awards

By M4G Bureau - December 12, 2023

"This year's juror panel of seasoned industry executives are moving our industry forward day in and day out through their exemplary work and leadership,” says Anna Bager, President & CEO of OAAA

The Fern Hotels & Resorts appoints Deepak Kadam GM Marketing

By M4G Bureau - December 12, 2023

“The company's commitment to building eco-sensitive hotels aligns perfectly with my own professional philosophy, and I am eager to lead the marketing team to new achievements,” says Deepak Kadam

Top Unilever media executive Lunga Mooi to be keynote speaker at WOO Africa Forum

By M4G Bureau - December 12, 2023

Mooi will focus upon the OOH growth opportunities in Africa

Prakash Arts takes up Powered By Sponsorship of 2nd South India Talks OOH conference to be held in Chennai on Feb 2

By M4G Bureau - December 12, 2023

The one-day conference will feature presentations and panels on key cross-cutting themes, such as, augmenting brand spends on OOH, long-term investments in DOOH, transit media growth opportunities, etc.

Srishti takes up title sponsorship of 2nd South India Talks OOH conference to be held in Chennai on February 2

By M4G Bureau - December 11, 2023

S Kumar, Managing Director of Srishti says: “Knowledge sharing and business partnerships have become vital to the growth of Indian OOH, and that opportunity is even greater in the southern region”.

‘Returns from tech investments is a given’

By M4G Bureau - December 11, 2023

Taking the audience through some real life scenarios of front-end technology use in retail and setting them against the context of consumer journey, Bhavin Kothari, CIO & Head of Logistics & Supply Chain, ace turtle, made a compelling case for investing in technology during his workshop on ‘How to map ROI for a tech integrated store environment’ at the DDX Asia expo held in Nehru Centre, Worli, Mumbai, on December 8&9, 2023.

DOOH expert Mac Gangam, President, Shenzhen Atenti Technologies conducts workshop at DDX Asia

By M4G Bureau - December 11, 2023

Mac holds a detailed workshop on selecting the best digital display solutions at right price

DDX Asia inaugurated at Nehru Centre, Mumbai

By M4G Bureau - December 08, 2023

DDX Asia, the one-stop expo of digital display solutions for the OOH and retail businesses, was inaugurated today at the Nehru Centre, Worli, Mumbai, by Pawan Bansal, Chairman - IOAA, Rajneesh Rawat, Managing Director - Origins Group, Sanket Rambhia, CEO - Xtreme Media, and Mac Gangam, CEO - Shenzhen Atenti Technologies.

DDX Asia expo set to kick off at Nehru Centre, Mumbai

By M4G Bureau - December 08, 2023

DDX Asia, the one-stop expo of digital display solutions for the OOH and retail businesses, is all set to get going at the Nehru Centre, Worli, Mumbai bringing together cutting-edge solution providers and paving the way for new business opportunities.

XPERIA to participate as exhibitor at DDX Asia

By M4G Bureau - December 07, 2023

Experiential OOH agency XPERIA joins the list of exhibitors at DDX Asia, the one-stop expo of digital display solutions for retail and out-of-home industries to be held at the Nehru Centre, Worli, Mumbai on December 8-9, 2023.

2nd South India Talks OOH conference to be held in Chennai on February 2

By M4G Bureau - December 07, 2023

The one-day conference, having as its main theme ‘The OOH Growth Accelerator’, will be held at Grand GRT Convention Centre