Kokuyo Camlin awards Marketing Communications duties to Dentsu India

By M4G Bureau - September 16, 2019

The account will be serviced from the agency’s Mumbai office

From Tokyo to Delhi: UNIQLO approaches touchpoints for branding

By M4G Bureau - September 16, 2019

The Japanese apparel brand undertakes unique display activity to mark the opening of its 1st ever store in India

98% of Mumbai Airport passengers spontaneously recall at least 1 airport ad

By M4G Bureau - September 16, 2019

TIMES OOH validates Mumbai airport advertising efficacy with new research commissioned with Nielsen

Tissot countdowns for National Anthem at Cinema halls

By M4G Bureau - September 16, 2019

Brand reinstates its authority as timekeepers with a social message for the audience

HP Inc. leverages retail stores with programmatic DOOH campaign

By M4G Bureau - September 13, 2019

The brand demonstrates wireless printing feature through the video messaging in Indonesia

SKODA India attracts attention with Programmatic OOH

By M4G Bureau - September 12, 2019

In association with Brandscope India, overall 95,760 seconds of Airtime was served daily specifically for ŠKODA during this campaign by

Colorjet’s EPR initiative aimed at 0% E-waste

By M4G Bureau - September 12, 2019

This Extended Producers Responsibility (EPR) was rolled out under the guidelines of CPCB, Govt. of India

The Advertising Club announces Managing Committee for FY 2019-20

By M4G Bureau - September 12, 2019

Partho Das Gupta elected as President of The Advertising Club

Taproot Dentsu crafts OOH campaign for Shaze’s Hosting Collection

By M4G Bureau - September 11, 2019

The decade-old company known for its figurines and jewellery, will be seeing a revamp in its product offering with this launch

AdMAVIN appoints Vishwanath Kini as Director Marketing

By M4G Bureau - September 11, 2019

He will drive the company's marketing efforts to support overall strategic objectives for AdMAVIN 2.0 and drive growth by focusing on market opportunities

vivo’s showcases #ClearAsReal emotions

By M4G Bureau - September 11, 2019

The extensive campaign is to be supported by contextual advertising and experiential engagement across OOH, DOOH and social media

Madison Media wins Media AOR for Racetrack.ai

By M4G Bureau - September 10, 2019

The agency has won the entire media mandate including Outdoor and Digital media

The Body Shop onboards Shraddha Kapoor as new brand face

By M4G Bureau - September 10, 2019

The brand has launched 1st ever TV commercial; plans to further enhance the new brand face by adding other media promotions including outdoor branding

Solus Ad Solutions selects Edge1 Outdoor Media Management Software

By M4G Bureau - September 10, 2019

Using the platform, Solus Ad Solutions will be able to integrate its OOH business processes from landlord management to sales, media planning, buying, campaign management, media monitoring, etc.

Doctor knows best, says SRL Diagnostic

By M4G Bureau - September 09, 2019

The new brand compliments its digital campaign with outdoor hoardings to drive home the message