Broadway musical at Video Everywhere Summit in NYC on Oct 15

By M4G Bureau - October 01, 2019

Cast members of Broadway hit musical ‘Ain’t Too Proud - The Life and Times of The Temptations’ to perform at the event at Sheraton New York Times Square

Avery Dennison enhances customer experience at annual event

By M4G Bureau - October 01, 2019

Held in Jaipur, Aarohan 2019 showcased the extensive product portfolio through a product experience zone set up

Coca-Cola India starts ‘World Without Waste’ drive

By M4G Bureau - September 30, 2019

The program will impact more than 15,000 people in 43 padas around SGNP and beaches in Mumbai

Canon Cameras new OOH campaign to inspire Young People ‘To Do Great’

By M4G Bureau - September 26, 2019

The campaign consisting of film, print, and OOH, is conceived by Dentsu One

10.8 million Australians of 14+ age see DOOH each week

By M4G Bureau - September 26, 2019

According to Roy Morgan report, now overall 78% of Australians see outdoor advertising of some type - including digital, billboard or posters

Sneha Rajani Head of Sony Pictures Networks India to quit

By M4G Bureau - September 26, 2019

She has been instrumental in launching Sony MAX, revolutionizing the content of Sony Entertainment Television and others

Uber’s new 'Safety Never Stops' campaign to be live in 5 languages

By M4G Bureau - September 25, 2019

The brand’s new 360 campaign will be live across all formats

Panasonic India partners with Lemma Technologies for SignEdge Display Network

By M4G Bureau - September 25, 2019

Through this collaboration, Panasonic aims to expand its technology benefits to a larger vendors ecosystem

PNB takes train wrap branding for long term

By M4G Bureau - September 25, 2019

In association with Evergreen Media, the brand has wrapped single rack train running all 7 days

Samsung set to launch QLED 8K Signage in India

By M4G Bureau - September 25, 2019

For advertisers, this means more content production at lower costs and lower resolution but higher resolution display in 8K quality

Giordano Handbags signs Kiara Advani as new India’s brand ambassador

By M4G Bureau - September 24, 2019

The fashion diva will be featured as the face of the brand in print, outdoor and digital campaigns

Zomato takes local ride to drive presence in smaller markets

By M4G Bureau - September 24, 2019

An online food ordering brand announces its expansion on wheels

US OOH sales gain +7% in 2019 H1: Magna Fall 2019 report

By M4G Bureau - September 23, 2019

Magna now expects that total OOH advertising sales will increase by +5.2% for full year 2019 and +3.2% in 2020

Mediacom bags GOQii's India Media Mandate

By M4G Bureau - September 23, 2019

The agency will be responsible for media strategy, planning, buying and implementation for all media

Pantaloons celebrates youth’s go-getter spirit in new campaign

By M4G Bureau - September 23, 2019

It is a 360° campaign with presence on TV, print, outdoor, digital and radio