Khushi Advertising crafts marketing extravaganza for Salaar – Ceasefire

By M4G Bureau - December 26, 2023

From the towering 120 ft. cut-out of Prabhas that commanded attention in popular malls, to the dominating omnipresence across major cities in India, the campaign immersed audiences in the enchanting world of Salaar.

Air India draws attention to its flights connecting 230 European destinations

By M4G Bureau - December 26, 2023

The campaign is timed with the holiday season

Connect Network launches Immersive, transforming cinema planning

By M4G Bureau - December 22, 2023

The cutting-edge tool integrates diverse data points to drive efficient and precise cinema planning

2nd M4G OOH Quizathon live on Media4Growth at 4PM today

By M4G Bureau - December 22, 2023

Registration still open; winner & runner-up of the quiz will receive cash prizes of Rs 20,000 and Rs 15,000, respectively.

Digital cheer for urban millennials: Honor Smartphone & TagTalk Media's 2-wk holiday fiesta for Honor 90 5G

By M4G Bureau - December 21, 2023

Campaign has been rolled out in major metros that include Delhi, Mumbai, Bengaluru, and Pune, on 200+ displays

KL-based Unicom Marketing launches pDOOH on LED trucks powered by LMX

By M4G Bureau - December 21, 2023

Unicom uses the LMX CMS to dynamically manage and tailor content

2nd M4G OOH Quizathon to be conducted on Media4Growth on Dec 22

By M4G Bureau - December 20, 2023

The quiz will go live at 4 PM; winner and runner-up of the quiz will receive cash prizes of Rs 20,000 and Rs 15,000, respectively.

UK’s Wildstone acquires M5 Tower West Midlands in Birmingham

By M4G Bureau - December 20, 2023

The M5 Tower West Midlands is a high-impact, double-sided DM6 structure strategically positioned on the M5 in Birmingham, between Junctions 1 and 2

ideacafe brings on board Viren Yadav as Lead Integration Specialist

By M4G Bureau - December 20, 2023

Viren brings with him 15+ years of OOH industry experience and has worked with some of the top advertising brands in planning and executing their campaigns.

Shapoorji Pallonji’s Kingstown Wildernest showcased in Pune

By M4G Bureau - December 19, 2023

Innovation grabs eyeballs

Polygon's Remi du Preez to deliver Science of OOH keynote at WOO Africa Forum

By M4G Bureau - December 19, 2023

At Polygon du Preez is building the largest network of programmatically connected digital OOH screens enabling access to an Africa-wide network for media owners, agencies and advertisers

Samsung livestreams interactive Rocket League challenge in epic DeepScreen® Alive gameplay

By M4G Bureau - December 19, 2023

Produced by CYLNDR, the 15 minute game unfolded on London’s Piccadilly Lights as influencers @ApparentlyJxck and @Vatira5 battled it out for the title Samsung Gaming Hub Champion.

BGauss hits the streets on BEST bus

By M4G Bureau - December 18, 2023

The campaign, conceptualized and executed by Admatazz, earlier ran on Mumbai local trains

Outsize OOH returns can be had with just incremental adjustments in spend: study by OMG’s Benchmarketing

By M4G Bureau - December 18, 2023

To fund the increased OOH spend, the analysis primarily recommends budget shifts away from TV and digital

Indian advertising economy touches Rs1tn: Magna Global Ad Forecasts – Dec 2023 Update

By M4G Bureau - December 14, 2023

India is now consistently the fastest growing market and leads the ad spend growth globally. India moves into top ten markets and forecast to climb to 8th position by 2028.