M4G Bureau
NGT reiterates the green imperative, but political parties not inclined to use alternative outdoor display media
By M4G Bureau - November 12, 2019
Alternative OOH media materials were barely used in the campaigns ahead of Maharashtra, Haryana assembly elections
Parle Agro assigns media mandate to MediaCom
By M4G Bureau - November 11, 2019
The mandate is for the Indian sub-continent with a total media value of Rs. 200 Crores
OOH media operators welcome MP civic bodies’ drive against unauthorised outdoor displays
By M4G Bureau - November 11, 2019
Tendered media assets are well protected, so can do business as usual
OOH reports strong growth of +9.8% in Q3 2019
By M4G Bureau - November 11, 2019
The report, conducted by PwC, reveals that Digital Out of Home saw growth of +17.1% in Q3
Titan taps premium airport media to showcase latest Eponymous collection
By M4G Bureau - November 08, 2019
The high decibel campaign was devised to announce the Nebula series enthusiastically with a prominent effect
Srishti is Lead Sponsor of 2nd Transit Media Talks to be held in Mumbai on Feb 6, 2020
By M4G Bureau - November 07, 2019
The conference will direct focused attention on media investment opportunities in the transit space, tech adoption and management, media planning, creative expressions, among others; Sapphire Media Services is the ‘Powered By’ sponsor of the conference
Brands celebrate Diwali across Mumbai Airport
By M4G Bureau - November 07, 2019
Times OOH created a 360-degree presence within Mumbai airport, coupled with 100 minutes + dwell time at the terminals maximised the recall for the festival.
Clear Channel Outdoor, Broadsign partnership expands access to U.S. pDOOH Inventory
By M4G Bureau - November 06, 2019
Ad Tech integration opens DOOH Programmatic pipes more broadly to digital buyers, helps brands execute more efficient and measurable Omnichannel campaigns
SABIC’s maiden global campaign commits for collaboration and innovation
By M4G Bureau - November 06, 2019
Handled by Glo - Out of Home Division of Lodestar Universal McCann in India, the campaign was displayed across Airport & Corporate Hubs
Bodycare International to roll out seasonal branding with new ambassador
By M4G Bureau - November 05, 2019
Bollywood diva Shilpa Shetty Kundra came on board as a brand ambassador will be seen 360-degree media campaign slated to launch in coming months
Mochi Shoes target millennials with awesomenes
By M4G Bureau - November 05, 2019
Executed and handled by PrimeOutdoors, the brand captured 20 cities with outdoor branding
IndiGo to boost 1st time travellers with OOH campaign
By M4G Bureau - November 04, 2019
The airline plans to encash emotions of new travellers with scenic locations and quirky creative
Homecenter tributes Horror Classics on Halloween
By M4G Bureau - November 04, 2019
The retail brand undertakes an innovative activity to accelerate sales on this occasion
Nando’s creates disruptive presence for new restaurant launch
By M4G Bureau - November 04, 2019
The brand makes a unique presence aiming to create disruption among the mall customers for the opening of its 10th restaurant
Goafest 2020 to be held from 2nd to 4th April next year
By M4G Bureau - November 01, 2019
The 16th edition of the marquee show’s focus continues to remain on driving up the ante of scale, inclusivity knowledge sharing