Brands celebrate Diwali across Mumbai Airport

By M4G Bureau - November 07, 2019

Times OOH created a 360-degree presence within Mumbai airport, coupled with 100 minutes + dwell time at the terminals maximised the recall for the festival.

Clear Channel Outdoor, Broadsign partnership expands access to U.S. pDOOH Inventory

By M4G Bureau - November 06, 2019

Ad Tech integration opens DOOH Programmatic pipes more broadly to digital buyers, helps brands execute more efficient and measurable Omnichannel campaigns

SABIC’s maiden global campaign commits for collaboration and innovation

By M4G Bureau - November 06, 2019

Handled by Glo - Out of Home Division of Lodestar Universal McCann in India, the campaign was displayed across Airport & Corporate Hubs

Bodycare International to roll out seasonal branding with new ambassador

By M4G Bureau - November 05, 2019

Bollywood diva Shilpa Shetty Kundra came on board as a brand ambassador will be seen 360-degree media campaign slated to launch in coming months

Mochi Shoes target millennials with awesomenes

By M4G Bureau - November 05, 2019

Executed and handled by PrimeOutdoors, the brand captured 20 cities with outdoor branding

IndiGo to boost 1st time travellers with OOH campaign

By M4G Bureau - November 04, 2019

The airline plans to encash emotions of new travellers with scenic locations and quirky creative

Homecenter tributes Horror Classics on Halloween

By M4G Bureau - November 04, 2019

The retail brand undertakes an innovative activity to accelerate sales on this occasion

Nando’s creates disruptive presence for new restaurant launch

By M4G Bureau - November 04, 2019

The brand makes a unique presence aiming to create disruption among the mall customers for the opening of its 10th restaurant

Goafest 2020 to be held from 2nd to 4th April next year

By M4G Bureau - November 01, 2019

The 16th edition of the marquee show’s focus continues to remain on driving up the ante of scale, inclusivity knowledge sharing

KENT promotes CamEye with Balloon Tagging activity

By M4G Bureau - October 31, 2019

Recently forayed into Automotive Security, KENT targets premium cars with targeted RWA activity

Greater Noida authority plans for rigid OOH process

By M4G Bureau - October 31, 2019

A new template for information display to be issued for outdoor display media to ensure differentiation between legal and illegal media

CupShup appoints Sanjay Nanavare as VP - Business Development

By M4G Bureau - October 30, 2019

Prior to CupShup, Sanjay was the Deputy General Manager at Khushi Advertising Ideas

Global ad investment forecast to grow 6% to $656 billion in 2020

By M4G Bureau - October 30, 2019

Internet is the fastest growing ad medium in each sector except technology & electronics, where out of home (OOH) is set to rise fastest at 11.4%, says WARC Report

SDMC invites 3 tenders for different formats

By M4G Bureau - October 25, 2019

The tender is to allot advertising rights for unipole, toilet blocks and Flag/Mupi/Advertisement instruments/Product display platform/LED spread across their jurisdiction

Autoliv displays safety commitment quite literally

By M4G Bureau - October 25, 2019

OUTFRONT Media's In-House Creative Studio designs larger-than-life 3D Teddy Bear for Autoliv to promote the company's vision of saving more lives