Global ad budgets will be down 36% in the first half of 2020 says WFA report

By M4G Bureau - May 14, 2020

The WFA’s COVID-19 Response Tracker reveals that 89% of multinationals brands’ campaigns on halt and 52% of those companies surveyed are now holding back on ad spending for six months or longer

TikTok appoints Ashok A Cherian as Marketing Head for India

By M4G Bureau - May 14, 2020

With two decades of experience, he will spearhead the brand strategy and marketing initiatives for the entertainment app

JCDecaux to install hand sanitiser dispensers on public utilities in Paris

By M4G Bureau - May 14, 2020

The City of Paris has asked the OOH firm to equip bus shelters & automatic public toilets with hand sanitiser dispensers

Train & Bus travelers more optimistic to start travel post COVID

By M4G Bureau - May 12, 2020

IntrCity RailYatri’s survey says Hygiene, Sanitization and Social Distancing tops the priority list of travelers

GDX Studios launches Certified Health and Safety Initiative for Experiential Marketing Industry

By M4G Bureau - May 12, 2020

Experiential marketing company introduces “GDXtra Care” to ensure the safest environments possible for social gatherings

GoHoardings: Driving transition from Offline to Online

By M4G Bureau - May 12, 2020

The start-up that was launched 4 years ago targets Tier I & II markets where site occupancy is usually in the range of 60%-65%

1st state-of-the-art traffic surveillance booth inaugurated in Bengaluru

By M4G Bureau - May 11, 2020

Signpost India has designed and implemented the project; similar booths likely to be put up at 389 traffic junctions

Gradual resumption of air, rail passenger services on the anvil

By M4G Bureau - May 11, 2020

Indian Railways to run special trains from May 12; SOPs for passenger movement at airports and onboard flights being worked upon

Century Group of Companies implements Edge1 OOH software

By M4G Bureau - May 11, 2020

The OOH company plans to mechanize all their business processes from inventory management to leads, media planning to media buying, campaign management to purchase order management till finances

UK’s Ministry of Defence marks VE Day 75 on Piccadilly Lights

By M4G Bureau - May 08, 2020

The Ministry of Defence and the Royal British Legion displayed a tribute to all World War II heroes

Ninja Media Creations announces key leadership changes

By M4G Bureau - May 08, 2020

Srinivas Iyenger takes the role of COO and Mentor

OAAA President Anna Bager to join World Out of Home Organization board

By M4G Bureau - May 08, 2020

Anna Bager has worked in the media and technology sector her entire career and brings a global perspective to her directorship

Public transport services may resume soon, though no timeline indicated

By M4G Bureau - May 07, 2020

Resumption of bus, cab services will help prop up roadside media business

Posterscope offers free creative support to reappraise OOH role

By M4G Bureau - May 07, 2020

£20,000 worth free creative solutions available for any £100k booking

U&i distributes 2 lakh face shield masks all over India

By M4G Bureau - May 06, 2020

The nationwide campaign was an effort to provide protection for the frontline workers such as doctors, policemen, other security personnel and bank staff against the pandemic