M4G Bureau
Charu Malhotra joins Hindware as VP Marketing
By M4G Bureau - June 30, 2020
Charu will handle the entire marketing gamut for Hindware, along with steering the new-age, super premium brand Alchymi and the luxury brand Queo
How self-driving vehicles will transform OOH medium?
By M4G Bureau - June 30, 2020
Chief Strategy Officer, MediaCom, Howard Thompson explains how autonomous vehicles as the future of mobility will create media opportunities
India Gate Basmati Rice builds strong brand identity with #UmeedHainHum initiative
By M4G Bureau - June 30, 2020
The brand has reached out to over 140 plus cities, feeding more than 15 million meals since the lockdown was announced
Sangeetha Sampath moves to 82.5 Communications as Group CD in Bengaluru
By M4G Bureau - June 30, 2020
Earlier, she was with Mullen Lintas and carries vast experience across consumer categories
Fujifilm India set to inspire PSPs for new marketing model
By M4G Bureau - June 29, 2020
The book has been released as a guide for print service providers looking for new ways in which digital print might open new opportunities, greener production or cost-effective options
LG unveils advanced digital signage solution- LSAA
By M4G Bureau - June 28, 2020
LSAA series sets a new standard for LED signage solutions in the commercial display market offering superb picture quality, enhanced ease of installation and unbeatable value
Dentsu India elevates Indrajeet Mookherjee to the role of President
By M4G Bureau - June 26, 2020
Erstwhile Executive Vice President, Indrajeet has been promoted to the role of President with an immediate, effective and he will continue to report into Simi Sabhaney, CEO, Dentsu India
Talon’s DOOH campaign #SendingLove reaches Mumbai airport
By M4G Bureau - June 26, 2020
The campaign, supported by Times OOH in India, has been display at Terminal 2, Mumbai international airport to spread love and unity messages
Bright Outdoor Media invests in four premium sites
By M4G Bureau - June 26, 2020
The private sites are located at Mahim Causeway and on the Santacruz Chembur link road catering to morning and evening traffic, both
Hoichoi kick-starts entertainment in Kolkata with fresh campaigns
By M4G Bureau - June 26, 2020
Becoming the first one in the entertainment industry to resume work, Hoichoi wants to make audience feel its presence again
AdQuick.com unveils new programmatic DOOH software for DSPs
By M4G Bureau - June 25, 2020
With the help of new demand-side platform, the marketers can execute real-time campaigns with an access over 500,000 digital screens by the end of 2020
Naturals installs hand sanitising units across Coimbatore and Trichy airports
By M4G Bureau - June 25, 2020
The sanitising units have been installed to build personalized connect with the passengers by the brand
Toshiba to launch extensive marketing plan to promote new brand slogan #DetailsMatter
By M4G Bureau - June 25, 2020
Showcasing the unique product elements that have been designed and developed, campaign #DetailsMatter will require a complete 360-degree sales & marketing progra
Kotak Mahindra Bank tests OOH waters with pilot campaign
By M4G Bureau - June 24, 2020
The brand strategically employs OOH media by targeting key, high-impact locations in Mumbai under phase 1 of Unlock initiative
OOH advt to see partial rebound with 14.9% growth in 2021, says GroupM report
By M4G Bureau - June 24, 2020
The report expects that beyond 2021, although larger brands will increase their allocations of budgets to the medium but outdoor advertising will grow slowly