Wavemaker India wins media mandate for Chumbak

By M4G Bureau - July 22, 2020

The agency will manage offline and online media for Chumbak

With no relief to media owners, Bombay High Court hearing adjourns for a week

By M4G Bureau - July 22, 2020

A week-long wait for media owners expecting relaxation in license fees for the months from May to August

BBMP plans pre-bid meeting on July 24 to discuss Way Finders’ packages

By M4G Bureau - July 22, 2020

Stringent technical conditions may limit scale of bid participation

GDX Studios appoints experiential marketing expert Sophie Masson as President

By M4G Bureau - July 22, 2020

Sophie Masson will be charged with leading the vision of GDX Studios out of the pandemic period and working with the studio’s multidisciplinary team to develop unique experiential solutions that meet the evolving needs of our new and existing clients

Microsoft promotes its cloud computing software via pDOOH campaign

By M4G Bureau - July 21, 2020

The campaign has been deployed at Dubai’s International Financial Centre in order to target professionals

Media owners’ await BBMP’s decision on media selection for Covid19 campaign

By M4G Bureau - July 21, 2020

The pending decision on the selection of media is adding to the worries of media owners

Peta says ‘No leather products’ in OOH campaign

By M4G Bureau - July 21, 2020

India’s Animal Rights Organisation launches a multi-city campaign to send a national message on the occasion of Rakhi

Tata Sky Binge awards creative mandate to Chimp&z Inc

By M4G Bureau - July 20, 2020

The account has been awarded following a multiple agency pitch

Versatile flatbed printing can open new business avenues for you!

By M4G Bureau - July 20, 2020

HP eBook expands on the versatility of printing on aluminum composite panels

Uber promotes Prabhjeet Singh as President of India and South Asia

By M4G Bureau - July 20, 2020

In his new role, he will be overseeing the next phase of growth in the company’s mobility business and ensuring safety for riders and drivers across India, Sri Lanka and Bangladesh

OOH to play a vital role for brands to reimagine commerce, says WPP IQ report

By M4G Bureau - July 20, 2020

The report says that brands are experimenting new ways wherein OOH will grow in value as people are returning to normalcy, spending more time outdoors

Karnataka High Court gives nod for Covid19 awareness campaign with strict guidelines

By M4G Bureau - July 17, 2020

The high court has permitted Bengaluru civic body to put up hoardings but with the condition to follow strict norms

68% travellers feel air travel is the safest mode of transportation, says IndiGO survey

By M4G Bureau - July 17, 2020

It shows that health and safety are their priorities when travelling amidst Covid19 pandemic

Outdoor Asia July Edition: A must read!

By M4G Bureau - July 16, 2020

The recent edition presents a template to deal with Covid19, explains the high responsibilities that comes along with building huge advertising structures and significance of creative approach

Diversifying ad formats works better for advertisers, says study by Twitter, MAGNA & IPG Media Lab

By M4G Bureau - July 16, 2020

According to the report, media-mix helps marketers for better storytelling and to drive awareness, purchase intent and brand favorability