Telefonica retains Havas Media Group as global media partner

By M4G Bureau - August 05, 2020

Havas Media Group has been Telefónica’s global media partner since 2014 in Spain, UK, Germany and Hispam

BMC promotes gender equality through traffic signals

By M4G Bureau - August 05, 2020

This initiative has made Mumbai the first Indian city to have female symbols on road signages

Mondelez India unveils mystery behind #KahanGayiCadbury campaign

By M4G Bureau - August 05, 2020

The brand designs a 360-degree campaign to launch its newest product in the chocobakes range

'Restrictions will be the new freedom in malls & cinemas for people', says mcgarrybowen India report

By M4G Bureau - August 04, 2020

Predicting the behaviour of human beings when lockdown is rolled back, the creative agency launches ‘The New Darwinism’ report

AdOnMo join hands with Adways to manage digital billboard in Hyderabad

By M4G Bureau - August 04, 2020

The tech-company, offering taxi topper fleet media, boosts its portfolio with two digital screens and seven other FOB media.

Moving Walls appoints D Sriram to Its Advisory Board

By M4G Bureau - August 03, 2020

Sriram has over 30 years of experience in the media and advertising industry across Asia

Cars24 onboards Ogilvy as creative agency

By M4G Bureau - July 31, 2020

The agency will be tasked with the mandate of building and scaling-up the brand and its marketing ecosystem through its integrated communications efforts

Innocent, OOH Tommy, Brave, MullenLowe London top Ocean Outdoor Crucial Creative Competition

By M4G Bureau - July 31, 2020

Innocent takes jackpot £500,000 top prize; Monkey Shoulder, Lovehoney and NHS also win media space

Brand Street Integrated bridges gap between consumers and brands with “Store on Wheels” initiative

By M4G Bureau - July 31, 2020

The company has taken steps to create co-branded platforms of essentials and non-essentials category brands, with direct to consumers approach

Cinema & Metro Services to remain discontinued in Unlock Phase 3.0 in spite of FICCI’s strong recommendations

By M4G Bureau - July 30, 2020

FICCI had submitted a detailed draft suggesting parameters to open these avenues with proper safety measures and marketing initiatives to educate the masses

Engagement with rural audience should be customized with hyperlocal solutions’, says Laqshya Media Group report

By M4G Bureau - July 29, 2020

The group’s research shows that there are great opportunities for brands to grow by capitalizing on increasing incomes and aspirations of rural buyers

SAP awards Global Media AOR to Omnicom Media Group

By M4G Bureau - July 29, 2020

Cross-network “North Star” Unit Will Support SAP’s Marketing and Brand Acceleration

Zenith forecasts 16% growth for OOH & 65% growth for cinema by 2022

By M4G Bureau - July 29, 2020

Out-of-home and cinema growth will be stronger as they compensate for much greater declines this year, states report

Honda City’s new campaign Absolute Supremacy to feature on OOH

By M4G Bureau - July 29, 2020

The campaign resonates aptly with the City buyer who commands absolute supremacy and is assertive about the intelligent choices

Posterscope India elevates Fabian Cowan as Country Head

By M4G Bureau - July 28, 2020

Cowan will be responsible for scaling up Posterscope’s business, nationwide and drive growth for the budding entities - Eunoia and Indeed Smart City and Deepak Kumar has been promoted as Director