M4G Bureau
MSRDC provides rebate for outdoor advertising contracts till January 2021
By M4G Bureau - August 28, 2020
The corporation has completely waived off the payment of instalment from March end to June; 25% for July to September quarter and 50% for quarter ending December to be paid
Muthoot Finance plans wide-spread OOH campaign to promote ‘Muthoot Ayush Gold Loan’ scheme
By M4G Bureau - August 27, 2020
The brand has partnered with Platinum Outdoor for impactful reach in southern towns/cities
AirAsia India announces its new route through OOH campaign
By M4G Bureau - August 26, 2020
The campaign has been designed with Posterscope’s proprietary tool, OOHZone based on target audience demographics and traffic data
MARS Petcare India appoints Pitchfork Partners as strategic communication consultant
By M4G Bureau - August 26, 2020
Pitchfork Partners has been appointed to build corporate reputation and engage with relevant stakeholders
Interactive Market Display to grow at CAGR of 8.1%
By M4G Bureau - August 24, 2020
Beating the current trend of flat panel displays, the transparent displays are expected to be used more in interactive tables, kiosks, and monitors in future
Delhi market gets ‘alive’ with new campaigns displays
By M4G Bureau - August 24, 2020
After more than four months, a variety of brand categories have showed up in Delhi market to re-engage customers
Hindware installs contactless handwashing system to promote good health and hygiene
By M4G Bureau - August 21, 2020
The units are being installed at eight sites in the National Capital Region in partnership with Xperia Group
Newly formed Apar Advertisers aims to install iconic pan-India sites
By M4G Bureau - August 20, 2020
A recently formed company believes in ‘value for money’ mantra which can help in boosting the confidence of clients in OOH
Muthoot Finance focuses on OOH media for ‘Gold Loan is Good’ campaign
By M4G Bureau - August 20, 2020
In partnership with Brandscope, the campaign featuring brand ambassador Amitabh Bachchan has been carried out in 50 cities and an over 200 sites
Ronak Advertising onboards Edge1 Outdoor Advertising Software
By M4G Bureau - August 19, 2020
The outdoor advertising software will help the OOH media owning to automate its outdoor media sales and finances
OOH projected to grow at 30%-100% in H2: Pitch Madison Report
By M4G Bureau - August 19, 2020
The Pitch Madison Report H1 2020 cites that OOH experienced (-)55% degrowth, from Rs 3,495 cr in H1 2019 to Rs 761 cr in H1 2020; projected growth rate for FY2020 stands at (-)35% - (-)50%.
Madison Media wins Media AOR for Weikfield
By M4G Bureau - August 18, 2020
Madison Media Sigma will handle the entire media mandate including Outdoor
Tiruppur Smart City Limited invites EOI to install electronic display boards
By M4G Bureau - August 18, 2020
The tender will be allotted to install 34 electronic displays on DBOT basis against advertising rights
US pDOOH ad spending will double in 2020, but remains experimental
By M4G Bureau - August 18, 2020
The e-marketer report states that programmatic DOOH ad spending is starting to grow, but from a small base
Tata Starbucks launches tactical campaign for its drive- thru outlet
By M4G Bureau - August 17, 2020
Along with international drive-thru outlet concept, the brand also applies west’s OOH branding concept for promotions
