Narayana Health runs multi-media "Close the Care Gap" campaign on cancer care

By M4G Bureau - February 16, 2024

Aligned with World Cancer Day

Adani Wilmar appoints Jignesh Shah as the Head – Media and Digital Marketing

By M4G Bureau - February 16, 2024

Jignesh Shah will oversee the strategic promotion of oil and food portfolios under the flagship brand “Fortune” as well as other popular brands.

Adomni, Kochava launch ‘Outside In’, bridging OOH and in-home environments

By M4G Bureau - February 15, 2024

This innovative programme empowers advertisers running connected TV (CTV) campaigns to enhance results with new retargeting capabilities from audiences exposed to video ads in the real world

Signpost India Ltd equity shares listed on NSE, BSE

By M4G Bureau - February 14, 2024

Equity shares listed for dealings with effect from Feb 14

Large formats comeback on Bengaluru streets imminent

By M4G Bureau - February 14, 2024

A near six-year wait for media owners

JCDecaux launches global airport pDOOH offering

By M4G Bureau - February 14, 2024

The programmatic offer provides brands and agencies access to more than 70 million monthly passengers and over 2 billion impressions across a network of over 3,000 screens operated by JCDecaux in major airports worldwide

StreetMetrics in partnership with Gateway Outdoor Advertising to bolster transit ad measurement

By M4G Bureau - February 13, 2024

Gateway selects StreetMetrics’ solution to enhance its transit advertising measurement

Laqshya Media Group acquires advertising rights for Cochin International Airport

By M4G Bureau - February 12, 2024

Strengthens market presence in South India

Reckitt partners with OHO Hill Yatra Season 3 in Uttarakhand for Dettol Climate Resilient School project

By M4G Bureau - February 12, 2024

The initiative engaged children and diverse communities across 13 districts of Uttarakhand, reaching over 25,000 students and 43 schools with a digital reach of 2 million

Canara Bank’s 'Be Cyber Smart' audio campaign aloud at state bus transport stations

By M4G Bureau - February 09, 2024

The 'Be Cyber Smart' campaign has been successfully launched at 489 bus stands in the states of Karnataka, Maharashtra, Haryana, Punjab, Gujarat, Himachal Pradesh, Rajasthan and Goa

Khimji Jewellers adorns the outdoor with ‘No Compromise’ bridal collection

By M4G Bureau - February 09, 2024

“Our campaign ‘No Compromise’ celebrates the enduring legacy of craftsmanship and the cherished moments of joy and pride associated with weddings,” says Mitesh Khimji, MD, Khimji Jewellers

Times OOH bags 7-yr ad contract for Chandigarh International Airport

By M4G Bureau - February 08, 2024

Chandigarh Airport serves as a gateway to Punjab, Haryana, and Himachal Pradesh

Hivestack by Perion partners with Eletromidia to integrate digital inventory across 46,000 screens in Brazil

By M4G Bureau - February 08, 2024

Partnership makes Eletromidia’s high impact digital inventory – reaching 29 million people daily - available to advertisers via Hivestack’s SSP and ad server

‘Sukhoi jets’ formation powers ‘Fighter’ promotion

By M4G Bureau - February 07, 2024

Active Media Innovations crafts unique innovation

Neil Prime joins Ocean Outdoor Group board

By M4G Bureau - February 06, 2024

“The expertise Neil offers in real estate and asset management brings significant value and a new perspective to the company,” says Ocean Outdoor Group CEO Tim Bleakley