M4G Bureau
Shut-out for a cause: Giant mask on South Africa billboard
By M4G Bureau - December 14, 2020
A public service OOH campaign SHOUT4MASKS aimed at raising funds to distribute protective masks in South Africa has a 3D fabric mask spanning 4 meters in length, 3.6 meters in width and weighing 180kg being featured on a billboard in Johannesburg
Bosch Home Appliances appoints Isobar India as strategy & creative agency partner
By M4G Bureau - December 11, 2020
The brand is poised to enhance its marketing strategy in India with this announcement
International consortium set up for Delhi Noida Intl Airport at Jewar
By M4G Bureau - December 11, 2020
Zurich Airport International has selected a consortium to design the passenger terminal of Delhi Noida International Airport (DNIA) at Jewar
Airport advertising takes off with growing traffic
By M4G Bureau - December 10, 2020
With passenger traffic touching 2.25 lakh a day right before Diwali, Mumbai international airport has already seen more brands back with their advertising and marketing presence
Havas Media wins integrated media mandate for Domino’s Pizza
By M4G Bureau - December 10, 2020
The mandate includes both offline and digital media duties
Spotify to Wrap it up with audio stories on OOH
By M4G Bureau - December 09, 2020
The digital music streaming app displays popular songs of 2020 and India’s audio streaming data in various cities.
Global ad spend rebound likely in 2021, says report
By M4G Bureau - December 09, 2020
MAGNA’s global advertising market place report spells positive forecast for the advertising and marketing industry, driven by expected economic recovery and COVID vaccination
Tamil Nadu Tourism checks into airports to showcase exotic locales
By M4G Bureau - December 08, 2020
For the campaign, Times OOH undertook media planning, media buying and executing high-recall media sites at multiple major airports
WOO plans 1st ‘World Tour’ in 2021; Toronto Congress in 2022
By M4G Bureau - December 08, 2020
The tour events to be held in Europe, Africa and Asia Pacific in the second, third and fourth quarters of 2021
Advertising weathered 2020 storm relatively well: GroupM report
By M4G Bureau - December 07, 2020
Outdoor advertising is estimated to decline by 31% during 2020, including DOOH media; Next year would see a partial rebound, with 18% growth
Mobile AR for spectacular 3D interactive experiences on Piccadilly Lights
By M4G Bureau - December 07, 2020
Technology has been developed in partnership with Darabase
Nabendu Bhattacharyya moves on from Milestone Brandcom
By M4G Bureau - December 04, 2020
Nabendu will leave the business on December 31, ending his more than 6-year-long-stint with the network, to explore and pursue his personal interests
Netflix beams ‘Stream Fest’ on OOH canvas
By M4G Bureau - December 04, 2020
The campaign amplifies the OTT major’s messaging on free streaming service on Dec 5-6
Rural markets likely to recover faster than urban: Kantar and GroupM report
By M4G Bureau - December 04, 2020
The report says that despite the differential impact of Covid19 across India, consumers in rural parts look more confident of a rapid recovery in the economy
Green mandate blunts Kerala OOH business prospects in run-up to state elections
By M4G Bureau - December 03, 2020
Media operators cite that higher cost of green fabric cuts into margins leaving