Asiaray bags exclusive media rights at 9 Shenzhen Metro lines

By M4G Bureau - July 15, 2024

Vincent Lam, Founder, Chairman and Executive Director of Asiaray, says, "This not only demonstrates our strong reputation and fruitful results in developing the Shenzhen market, but also marks a new stage of our in-depth services in the Guangdong-Hong Kong-Macao Greater Bay Area.”

96% of marketers, agencies in US planning to increase or maintain spending in the next 12 Months: DPAA Study

By M4G Bureau - July 12, 2024

The ‘DPAA 2024 Omnichannel Decision-Makers Study’ was conducted by Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the media, advertising, and ad tech industries.

Pramod Patil, VP and Head of Media, Kotak Mahindra Group to address OAC 2024 in a session on DOOH advertising

By M4G Bureau - July 12, 2024

Pramod Patil joins a power-packed panel on the theme ‘Is DOOH ticking all the boxes for brands?’

Aashirvaad Atta unveils a timeless experience with ‘Rath Yatra - Through the ages’

By M4G Bureau - July 12, 2024

Launches ’Ratha Yatra Eka Aithiya’ campaign to showcase the timeless tales of Rath Yatra through an immersive 3-screen technology

Pikasso Italia secures exclusive DOOH ad concession at Bariblu Mall in Italy’s Bari province

By M4G Bureau - July 11, 2024

Bariblu's DOOH platform will be equipped with precise audience measurement provided by Admobilize software for the Starled and by Quividi software for the totems of the Channel network.

WOO heads for Milan for first in-person European Regional Forum

By M4G Bureau - July 11, 2024

WOO President Tom Goddard says, “The outlook for OOH in Europe is buoyant despite the various geopolitical issues and overtaking North America by value is a major achievement and step forward for the global industry.”

Devotees relish ‘Chappan Bowls’ of Sunfeast YiPPee! at Puri Rath Yatra

By M4G Bureau - July 10, 2024

The brand has set-up a Beach Café to deliver an elevated experience

Ashish Morone, Sr VP and Head - Brand Marketing Communications, HDFC Bank to address OAC 2024

By M4G Bureau - July 10, 2024

Ashish Morone joins a panel on the theme ‘Is DOOH ticking all the boxes for brands?’

Ankur Malhotra, Head of Marketing & Omni-Channel Strategy, Bridgestone India to address OAC 2024

By M4G Bureau - July 09, 2024

Ankur Malhotra joins a panel on the theme ‘How to get brands to show more love for OOH?’

Aniruddha Haldar, SVP – Marketing, Scooters, Commuter Motorcycles & Corporate Brand, TVS Motor Company to speak at OAC 2024

By M4G Bureau - July 08, 2024

Aniruddha Haldar will be speaking on ‘Connecting with consumers countrywide: The OOH experience’

Rahul Tandon, Business Head (Industrial & Commercial), BPCL to speak at OAC 2024 in Bengaluru

By M4G Bureau - July 05, 2024

Rahul Tandon will be sharing his perspectives on the theme ‘Is DOOH ticking all the boxes for brands?’

OAA 2024 announces awards shortlist

By M4G Bureau - July 05, 2024

The winners will receive their metals at the OAA 2024 awards function on July 27

World Out of Home Organization signs up 15 new members from across the world

By M4G Bureau - July 04, 2024

First member from Saudi Arabia joins WOO

Maharashtra Govt plans new hoarding policy for MMR

By M4G Bureau - July 02, 2024

The policy will be unveiled after the code of conduct for the Mumbai legislative council polls will end.

NHAI for removal of large hoardings on NH16

By M4G Bureau - July 01, 2024

Hoardings in the 20-minute area will be brought down, says report.