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Brand Insights35 minutes ago

Leading with strength: Bhoomi Lakhani’s journey as a Woman in OOH

Bhoomi Lakhani, SOH National Head at Nexus Select Malls, shares how resilience, empathy, and strategic foresight have shaped her leadership in the OOH industry. Throughout Women's Month, Media4Growth will spotlight inspiring women who are redefining the industry with their vision and leadership.
OAC59 minutes ago

OAC 2025 to be held in Mumbai on July 18 & 19

Latest

Brands & Markets / Brand Insights3 days ago

The rise of DOOH for Utkarsh Brands
Showcase / Campaigns3 days ago

Mogra Metro Station transformed into a Mighty Mumbai spectacle
Showcase / Campaigns3 days ago

Eveready lights up Kolkata Airport with ‘Ultima’
Showcase / Innovative Use4 days ago

Behrouz Biryani’s big Biryani reveal
Brands & Markets / Brand Insights4 days ago

Tech-Led Disruption in DOOH: Insights from Amanda Dorenberg
OOH Industry / Industry News5 days ago

75Media secures seven-figure NPIF II investment
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OOH Industry

Insights7 days ago

Marketing your OOH media: A check-list for media owners

In a super competitive business landscape, what will it take for media owners to market their out of home advertising...
Tenders2 weeks ago

Sri Garima Publicity wins DOOH Advertising contract for Ayodhya Cantt and Ayodhya Dham
Tenders3 weeks ago

Sitemax Media LLP secures tender rights from Vadodara Municipal Corporation
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Tenders3 weeks ago

Fortbell Gadgets and Leafberry Ads secure exclusive 9-Year Outdoor Media rights in Mohali
Insights1 month ago

The Indian OOH Industry’s struggle for a common currency
Ad Policies & Regulations1 month ago

Hearing on OOH Advertisement Draft Policy Guidelines scheduled for January 29
More OOH Industry
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Showcase

Campaigns6 days ago

Britannia presents ‘HEADLINES’ – a subtle OOH campaign

The campaign playfully invites consumers to test it themselves—simply taking a sip of tea in front of a mirror, where...
Campaigns1 week ago

Ikea India teases online delivery services through OOH campaign
Campaigns2 weeks ago

Britannia & Talented open sources the manual for its latest sustainability campaign – Nature Shapes Britannia
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Innovative Use2 weeks ago

Nexus Seawoods Mall transforms cricket viewing with immersive 4-sided screen
Campaigns2 weeks ago

Schmooze’s ‘Meme-Based Dating’ Campaign
Campaigns2 weeks ago

Dixcy Scott elevates the Mahakumbh 2025 experience for devotees
More Showcase
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Digital OOH

OOH Adtech5 days ago

Broadsign and Scope3 partner to Advance Carbon Measurement in DOOH advertising

Collaboration unlocks new DOOH campaign emissions insights for sustainability-minded media buyers, improves DOOH carbon footprint reporting
OOH Adtech6 days ago

DoohClick expands in South Africa with Innovocean Ad Management partnership
Digital Display3 weeks ago

Landsec extends its Piccadilly Lights partnership with Ocean Outdoor
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Campaigns3 weeks ago

DDX Asia shines across digital billboards in Mumbai
OOH Adtech4 weeks ago

Lemma disrupts the DOOH CMS landscape with Lemma Phi
OOH Adtech1 month ago

Broadsign previews OOH AI creative categorisation and approval assistant for its Programmatic SSP
More Digital OOH
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Planning & Buying

Planning Strategies2 months ago

OMD India bags the integrated media mandate of HDFC Life

The agency will be responsible for handling the media strategy for HDFC Life.
Planning Strategies3 months ago

Innocean India wins consolidated media mandate for Narayana Health

This collaboration aims to leverage cutting-edge media planning and execution to enhance Narayana Health's outreach, fostering trust, accessibility, and impactful...
Planning Strategies4 months ago

ChargeEuropa and Meralco’s Movem partner to launch Phillipines’ first DOOH/EV charging network

With high foot traffic in metropolitan areas and large audiences for digital advertising, the Philippines stands to benefit from this...
Planning Strategies4 months ago

Haleon chooses Vistar Media as global partner for programmatic OOH campaigns

Through its collaboration with Vistar Media and Publicis, Haleon will deliver personalised, data-driven out-of-home advertising across key international markets. 
Planning Strategies4 months ago

PHD India bags Shriram Finance’s integrated media mandate

The account will be handled by PHD India’s Mumbai office
More Planning & Buying

Brand Insights

Brand Insights1 week ago

Sam Balsara, Founder and Chairman, Madison World, on the rise of DOOH

Sam Balsara, Founder and Chairman of Madison world gave his exclusive insights to Media4Growth on where DOOH is heading, why...
Brand Insights1 week ago

“DOOH has transformed from being an intern to being the Chief Growth Officer of the OOH industry”

Dipankar Sanyal,CEO of Platinum Communications explains how digitization is transforming the Out of Home (OOH) advertising industry, making Digital Out...
Brand Insights2 weeks ago

Tech adoption in Indian OOH: Overcoming the hurdles

Praphul Misra, founder and Managing Director of Oi Media, explains that the Indian out-of-home (OOH) advertising industry is slow to...
Brand Insights3 months ago

‘We’ll definitely have 5 more by next year’: Nishank Joshi on Nexus’ future plans

From iconic digital screens to the future of OOH media, Nishank Joshi, CMO, Nexus Select Malls shares how Nexus is...
Brand Insights4 months ago

“The primary goal is to tell the brand story clearly”

Sampurna Rakshit, Marketing and Ecommerce Head, Mia by Tanishq shared her valuable insights on the strategic design and execution of...
More Brand Insights

Metrics

Audience Data & Measurement3 months ago

DOOH to account for 42% of total OOH revenue: GroupM’s global advertising forecast report

Total advertising revenue to grow by 9.5%
Audience Data & Measurement7 months ago

‘Advertising is about outcomes’

Denise Turner, CEO, Route (which provides audience metrics for OOH advertising in the UK) explains why outcomes need reliable inputs;...
Audience Data & Measurement8 months ago

Edge1 inks partnership with LA-based Alchemy Media

This partnership is a pivotal to Alchemy Media’s growth strategy, automating and managing the business processes of their extensive portfolio...
Audience Data & Measurement8 months ago

‘We should have Roadstar up and running shortly’

Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform...
Audience Data & Measurement9 months ago

‘Automate to enhance OOH measurability, accessibility’

Annie Rickard, Manging Partner of OOH Capital, steers a panel discussion on "Why Automate and Why Now?", with Ben Milne,...
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Markets in Focus

Brands & Markets 9 months ago

Pune OOH wears a busy look about it
Brands & Markets 9 months ago

Karnataka Dy. CM DK Shivakumar, BBMP leadership outline new draft ad bylaws in meeting with Bengaluru OOH media owners
Amarjeet Singh Hudda Amarjeet Singh Hudda
Markets in Focus11 months ago

‘Gujarat beeps louder on the radar of national brands’
Shailender Luthra, Executive Director, Brite Neon Signs Shailender Luthra, Executive Director, Brite Neon Signs
Brands & Markets11 months ago

‘A more liberal ad regime need of the hour for Delhi OOH’
Markets in Focus11 months ago

‘National campaigns invariably cover Gujarat markets’
Markets in Focus11 months ago

‘Growing consumer base, buying power bolster OOH’
More Markets in Focus

New Trends

Sustainability2 weeks ago

Ocean Outdoor escalates support for environmental causes

Each year, Ocean donates 2% of the UK’s reported revenue in screen space to organisations associated with sustainability and the...
Sustainability3 months ago

Status of sustainable printing in the OOH Industry: Challenges and pathways forward

Santosh Nair, Director Kromodyne (KDS), highlights the urgent need for sustainability in the Out-of-Home (OOH) advertising industry.
Sustainability3 months ago

Green Advertising: Insights on Sustainability in Out-of-Home Campaigns

Vitesh Sharma, Country Head of Signage and Textile Printing Business at HP India, emphasizes the importance of sustainability in out-of-home...
Sustainability3 months ago

Sustainability in OOH advertising: challenges and opportunities

Amit Pal, COO of Arvind Advanced Materials, highlights the growing demand for sustainable materials in OOH advertising, particularly fabric-based options...
Sustainability3 months ago

“Stricter regulations needed for sustainable printing”

Naresh Kumar Dasari, Managing Director of MacroMedia Digital Imaging Pvt Ltd, highlights the urgent need for government mandates and increased...
More New Trends
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