CashurDrive launches CUD Medicare

By Bhawana Anand - April 29, 2020

CUD Medicare offers innovative health care products for travellers for the changing scenario caused due to the pandemic

No stopping for students during lockdown ensures Unacademy

By Bhawana Anand - April 29, 2020

Offering 20,000+ online classes, the brand launched a wide-spread outdoor campaign to keep students motivated in the hard times

OOH is strong enough to bounce back: Industry leaders

By Bhawana Anand - April 24, 2020

In a webinar hosted by The Social Street and anchored by Mandeep Malhotra, industry leaders Noomi Mehta, Alok Jalan & Pramod Bhandula underlined the need to engage clients innovatively

Brand communications need to be planned differently in these times

By Bhawana Anand - April 23, 2020

A webinar hosted by the Advertising Club of Bangalore directed focus on how brand communications could be re-calibrated

CupShup brews more business offerings, dons new brand identity

By Bhawana Anand - April 23, 2020

Re-positions business as a full-fledged marketing agency

`Airports will remain major consumer touchpoints for us'

By Bhawana Anand - April 17, 2020

Charu Malhotra, Head - Marketing, Somany spells out the brand’s post lockdown marketing plans

‘A strong business bounce-back in the offing post lockdown’

By Bhawana Anand - April 15, 2020

Ajay Agarwal, MD & CEO of Insight Print Communications sees that potential demand in indoor advertising environments

‘Fabricators caught in no-man’s land’

By Bhawana Anand - April 14, 2020

Sanjay Sirpaul, Director, Sakshi Advertising says that as a manufacturing business, OOH media fabrication is weighed down by heavy fixed costs, but with no external support

‘Footfalls at supermarkets not stirring advertising interest’

By Bhawana Anand - April 13, 2020

Aninda Banerjee, MD, Enkon OOH says that brands are loathe to launch branding initiatives at supermarkets in these times

‘Brands must show compassion & a sense of sacrifice in communication during pandemic’

By Bhawana Anand - April 09, 2020

A WPPiQ report cites Ogilvy’s Piyush Pandey & Joe Sciarrotta highlighting the right tone for brands in their communication with consumers in these times

LOCAD sees a silver lining in looming clouds of uncertainty

By Bhawana Anand - April 07, 2020

The firm has seen a spurt in enquiries for their market offerings

Digital display solution providers hopeful of a quick turnaround post lockdown

By Bhawana Anand - April 06, 2020

Indigenous manufacturing will likely get a boost; govt could float more tenders for digital display installations

SLICE brings alive ‘Thickest Mango Drink’ proposition on OOH

By Bhawana Anand - April 01, 2020

Media Supplements creates an indomitable outdoor presence for the fruit based soft drink in Mumbai & Delhi

In-Cinema advertising projected to reach INR 8 bn in 2020: FICCI-EY report

By Bhawana Anand - April 01, 2020

The long-term advertising deals, customized solutions and on-ground activation campaigns are likely to boost the revenue

Leafberry makes an impactful use of its media bouquet for noble cause

By Bhawana Anand - March 31, 2020

The sole outdoor media operator of Ludhiana brings local language on hoardings to educate masses about preventive measures