Delhi OOH media owners approach civic bodies for critical support

By Bhawana Anand - May 22, 2020

The group of media operators has sought waivers in line with the current business conditions

‘Corporate park branding will become more premium’

By Bhawana Anand - May 21, 2020

WFH will not dampen demand for advertising at the corporate parks, say Mohith Manjunath, Founder, dRSTi Communications & Gautam Bhirani, MD, Eyetalk Media Ventures & Joint MD, BizTalk Media

Challenges mount for outdoor media mounters

By Bhawana Anand - May 20, 2020

Labour shortage will likely push back any forward movement in business

Khanna Gems to bank on conventional OOH

By Bhawana Anand - May 19, 2020

Social distancing norms will likely reduce consumer attention on media at airports, malls, Metro networks: Aaradhya Khanna, CMO, Khanna Gems

Taneja Technocom relaunches magnetic vinyl printing material

By Bhawana Anand - May 14, 2020

The printable magnetic film has been re-introduced keeping in view current and emerging market conditions

‘We’re looking at optimising screen time, keeping content fresh’

By Bhawana Anand - May 12, 2020

dRSTi Communications Founder Mohith Manjunath talks about the new norms that will govern corporate workplaces and how media can be best employed for brand & public messaging

Money4Drive urges ULBs to leverage Swachh Bharat promotion budget for Covid-19 prevention campaign

By Bhawana Anand - May 11, 2020

Such campaigns will also give relief to the financially distressed OOH firms

Pratap Bose bids adieu to The Social Street

By Bhawana Anand - May 08, 2020

Mandeep Malhotra will continue to helm the agency, Pratap maintains his stake in the business

‘Invest quality time for a better future’

By Bhawana Anand - May 08, 2020

Nabendu Bhattacharyya, CEO & MD, Milestone Brandcom talks about the current business challenges, and the pathway to build a new world of outdoor advertising in India post-COVID

“We are preparing our businesses for 2021”

By Bhawana Anand - May 07, 2020

Anand Bhadkamkar, CEO, Dentsu Aegis Network India delves into the strategy to reinforce Milestone Brandcom

Ashirvad Pipes distributes in-house designed sanitizing units to frontline warriors

By Bhawana Anand - May 06, 2020

The PVC pipes brand takes its material to build hand free sanitising units

Media 24x7 resumes office ops in all cities with due safety measures

By Bhawana Anand - May 06, 2020

Rajendra Kumar, Director of Media 24x7 calls for firm steps to bring business back on track

Lockdown is a time is to ‘Unlearn & Relearn’

By Bhawana Anand - May 05, 2020

EyeTalk Media Ventures conducts virtual workshops on DOOH for media agencies

Burger King’s OOH ads are still seen by people during lock down

By Bhawana Anand - May 01, 2020

The fast food QSR brand optimises its outdoor ads with the power of digital media

Madison World teams in training to gear up for the challenging times

By Bhawana Anand - April 30, 2020

The team members have the opportunity to enhance their individual soft skills and functional expertise