AAI expected to announce rebate plan for airport media owners in next 10-15 days

By Bhawana Anand - June 25, 2020

The airport media owners federation made representation to AAI seeking financial aid to support the business amidst pandemic

'No provision for license fee waive off’ clarifies Mumbai civic body in an affidavit

By Bhawana Anand - June 23, 2020

The civic body presented pointers highlighting the grounds on which the license fee can’t be excused; the leading media owners are preparing for replies to be submitted in Bombay High court by June 26

Green printing will be ‘new normal’ in post Covid19 era

By Bhawana Anand - June 22, 2020

Anil Tayshete, BDM, HP LF Production- GSB, Sign & Display, Greater India says that brands will be more responsible towards eco-friendly marketing practices

IOAA expects positive outcome of steps taken to support industry

By Bhawana Anand - June 18, 2020

The association, by taking multiple steps, ensures OOH industry sail through the difficult situation by approaching government and authorities

Mumbai civic body gives nod to media owners to remove Covid19 displays

By Bhawana Anand - June 17, 2020

The Covid19 awareness campaign has been running for almost three months for free of cost

Uncertainty on comeback adds to metro media owners’ challenges

By Bhawana Anand - June 16, 2020

Along with anticipated drop in ridership post lockdown, no clue on time to restart operations raise concerns of metro media owners

Leafberry tells brands to ‘Make a Move’

By Bhawana Anand - June 15, 2020

The sole concessionaire of Ludhiana OOH market boosts the confidence of the brands with a vibrant campaign

No budgets from Central Govt for OOH industry

By Bhawana Anand - June 12, 2020

Shrinking OOH audience a key factor in BOC not planning any significant spends on this media

'DOOH to grow with programmatic buying becoming new normal'

By Bhawana Anand - June 12, 2020

GroupM’s report ‘Brand Safety’ mentions that DOOH as a medium will grow more advanced and complex as programmatic buying becomes more commonplace

‘Tier I OOH market recovery will be gradual, at best’

By Bhawana Anand - June 05, 2020

Pawan Bansal, COO, Jagran Solutions expects regional brand participation in OOH to build up only when traffic volumes grow

‘Transparency, accountability will greatly determine brand choice of media’

By Bhawana Anand - June 04, 2020

Ram Jalan, Co-Founder & Consultant of DINTW sees a major shift in media consumption pattern

Early advertisers will get 5x advantage in OOH’

By Bhawana Anand - June 02, 2020

Shavinder Singh Sandhu, Director, Leafberry expects advertising to pick up momentum given that traffic volume on the roads is getting back to normal

Interactive technologies add new dimensions to experiential marketing

By Bhawana Anand - June 01, 2020

Industry experts share their viewpoints on ‘The Next Pivot’ in a webinar hosted by The Advertising Club Bangalore

Airport media biz waiting in the wings for take-off

By Bhawana Anand - May 28, 2020

Business recovery is just a matter of time, say airport media owners

Relief for Mumbai OOH as HC issues interim order on license fee for May

By Bhawana Anand - May 26, 2020

BMC directed not to collect fee for May or initiate any coercive measures against OOH media owners