Bhawana Anand
OLX crafts a living room in a Delhi bqs
By Bhawana Anand - May 16, 2014
Vivaki Specialist Services has executed the innovation in the Lajpat Nagar area of New Delhi
ACC reinforces presence in Patna with OOH innovations
By Bhawana Anand - May 15, 2014
Brite Neon Signs (P) Ltd has executed the campaign in high visibility locations in the city
SSR Communication acquires Opulent Mall rights in Ghaziabad
By Bhawana Anand - May 15, 2014
The mall has a diverse range of media formats that includes backlit panels, LCD network, a large screen LED board, dropdowns and pillar branding opportunities
Laqshya Airport Media goes big with Samsung S5 at Hyderabad airport
By Bhawana Anand - May 13, 2014
Laqshya Airport Media has used prominent external and internal media units in Rajiv Gandhi International Airport, Hyderabad for the one-month campaign
IndusInd Bank inaugurates branded Rapid Metro station in Gurgaon
By Bhawana Anand - May 08, 2014
The tech-driven branding initiative is targeted at young commuters who appreciate innovation and quality service
Blackberry runs BBM channel for Mumbai Indians' fans
By Bhawana Anand - May 08, 2014
The BBM channel, called'Mumbai Indians', was used to drive a promotional program at a leading mall in Mumbai.
NS Publicity bags LED unipoles tender in Jaipur
By Bhawana Anand - May 05, 2014
NS Publicity ventures into Digital OOH with exclusive rights to LED digital unipoles in the city
OOH calling for IPL 2014
By Bhawana Anand - April 30, 2014
For brand marketers IPL offers some exciting opportunities to connect with the audience by using mediums like OOH . Leading this pack are TV channels leveraging the OOH fever to talk about IPL in newer ways. The 2014 IPL season has in fact come with several changes in terms of OOH treatment, campaign scale and the level of excitement. Outdoor Asia probes the details of how MAX went about it.
Play a game and win a discount, Myntra shows how
By Bhawana Anand - April 30, 2014
E-commerce brand Myntra engaged the audiences with a digital on-ground activation platform which lead traffic onto their online store. Karmatech designed the entire activation with their new motion technology Kinect in three different malls of Delhi. Outdoor Asia digs into the strategy behind it.
Laqshya Solutions kicks off BJP campaign across Mumbai
By Bhawana Anand - April 21, 2014
The idea was to create a communication campaign that would resonate with every citizen in the city.
A new Khiladi creates Darr on OOH!
By Bhawana Anand - April 09, 2014
The campaign matches the adrenaline pumping effect of the show through some death-defying stunts created on the OOH platform.
Tata Docomo comes a full circle in Orissa
By Bhawana Anand - April 05, 2014
TATA Docomo innovates on OOH to establish the product proposition as well as create differentiation in the market.
ACC Cement rides high on BQS innovation
By Bhawana Anand - April 02, 2014
LOMS turned a back-lit BQS into an innovation for ACC Cement in Patna.
Brandscope launches Embassy Group property
By Bhawana Anand - April 02, 2014
The agency showcases the facilities of property in a cutting-edge manner on billboards in Bangalore.
There's nothing like OOH for Australia Tourism...
By Bhawana Anand - March 26, 2014
It\'s now the turn of the Tourism sector to capitalize on the OOH medium and convert audience into potential travellers. The latest to have done this is Australia Tourism which has built a fancy OOH campaign in association with Brandscope agency. The campaign showcases the unique possibilities in store for tavellers headed towards the land of Kangaroos. Read on to know more...