Bhawana Anand
Outdoor Media Integrated COO Naresh Bhandari takes sabbatical
By Bhawana Anand - November 04, 2020
The OOH honcho plans to take a break to fulfil his personal commitments
MCGM grants much awaited rebate package to Mumbai media owners
By Bhawana Anand - November 02, 2020
In a conversation with Media4Growth, Khalid Batliwala, President, MHOA, said that this is the first time in history that OOH industry has been granted a relief
Rooftop media returns in Patna for Bihar Assembly Elections’ campaigning
By Bhawana Anand - October 26, 2020
Patna High Court has granted permission that the rooftop private sites available in Patna can be used for display purpose during election campaigning
‘DOOH is set to compete strongly with Digital & TV’
By Bhawana Anand - October 16, 2020
Phil Hall, Joint Managing Director – Ocean Outdoor and Aimee McKay, Client Partnerships Director – Clear Channel UK cite the new strengths that DOOH bring to the table
‘Cookies are terrible, inefficient & old technique for audience data’
By Bhawana Anand - October 16, 2020
OOH industry must break the silos and start conversations with omnichannel media, assert tech leaders
‘Marry technology and creativity to drive DOOH growth’
By Bhawana Anand - October 15, 2020
Justin Thomas-Copeland, CEO – DDB speaks about ‘Creativity Spark’s on day 2 of the DPAA Video Everywhere Summit 2020
Eager to use cinema, roadside media: Angela Zepeda, CMO, Hyundai, US
By Bhawana Anand - October 15, 2020
DOOH has a key place in auto brand media plans
‘Highlight the true potential of the medium’
By Bhawana Anand - October 15, 2020
Chris Jeyes, Sr. Media Specialist – Jaguar Land Rover shared his thoughts on ‘Speed, Agility, and the Power of DOOH’ at the DPAA Video Everywhere Summit 2020
‘Programmatic is contributing to DOOH growth’
By Bhawana Anand - October 14, 2020
Easy buy in & out, less spillage, better outcomes are a few advantages of pDOOH, say experts at the DPPA Video Everywhere Summit 2020
pDOOH lends spurs to omnichannel plans: Experts at DPAA Summit
By Bhawana Anand - October 14, 2020
pDOOH can bring the outdoor medium onto a level playing field with other channels
‘DOOH is a contextual, appealing, compelling format’
By Bhawana Anand - October 14, 2020
Raja Rajamannar, CMO & President, Healthcare – Mastercard talks about ‘Meaningful Engagement with Today’s Consumer’ at the DPAA Video Everywhere Summit 2020
MCD likely to announce rebate plan for OOH soon
By Bhawana Anand - October 06, 2020
The draft plan is apparently pending approval of the Standing Committee
Brands require focused experiential marketing with strong proposition
By Bhawana Anand - September 25, 2020
In order to stand out in market, automobile brands and organised retail sector are expected to start spending on experiential marketing by Diwali festival
Punjab media owners get surrender option under relief scheme
By Bhawana Anand - September 23, 2020
The state government has announced rebate for advertisement contracts considering several representations made by the media owners
I will always be a part of Outdoor Industry: Charanjeet Arora
By Bhawana Anand - September 22, 2020
The Co- CEO of Kinetic India put down his paper