Bhawana Anand
Atin OOH crafts unique green format at Pune airport
By Bhawana Anand - April 09, 2018
The company has created a breathing wall with plants planted on it that also houses an 8ft x 4ft display area; green materials will be used for advertising displays
Agra media owners sees no reason in civic body’s steep ad tax target
By Bhawana Anand - April 05, 2018
At the same time, they welcome the Nagar Nigam’s move to provide for unipoles across the city in place of hoardings, which is in the larger interest of the city aesthetics and in consonance with the Smart City project
Agra Nagar Nigam targets Rs 25 crore ad tax revenues in FY2018-19
By Bhawana Anand - April 04, 2018
The civic body is taking pro-active steps to make the OOH advertising norms industry-friendly without compromising on the urban landscape
SDMC targets Rs 150-180cr ad tax revenues in 2018-19: Prem Shankar Jha
By Bhawana Anand - April 02, 2018
Increase revenues from advertising on airport road, provision for digital media, engagement of advertising industry for public conveniences’ development are some of the initiatives that will help SDMC achieve ad higher tax revenues
Times OOH initiates remote, real-time monitoring of BQS media lighting
By Bhawana Anand - March 31, 2018
The system facilitates the controlling of lighting on BQS media across all target locations. The monitoring also helps track the energy consumption data.
AdOnMo facilitates contextual advertising on cab LED screens
By Bhawana Anand - March 29, 2018
The LED screens are placed atop cabs and the firm uses patented software and proprietary hardware by which brand advertisement can be displayed as per particular time of day and location of the cab
Skrap finds ways to efficiently collect, recycle flex material
By Bhawana Anand - March 22, 2018
Skrap collected 145 kg of flex waste which was distributed amongst different channels for recycling. A huge chunk was sent to ACC Cement which uses PVC material for their co-processing work
Vijaya OOH Media bags Kochi Metro train branding rights
By Bhawana Anand - March 20, 2018
Vijaya OOH Media will be offering train wrap branding, in-train branding, such as, with posters and stickers, as well as on LED screens inside trains. There are 18 digital screens inside each train on which the advertisements can be displayed
Bullseye Media surges ahead with Kochi Metro rights
By Bhawana Anand - March 19, 2018
The OOH firm has emerged as one of the largest media owners in the Metro network media space, having acquired the rights on inside and outside station media on the Kochi Metro Rail Corporation Ltd (KMRCL) network
Metro media owners placing high premium on quality of formats
By Bhawana Anand - March 16, 2018
OOH firms holding long-tenured media rights on different Metro networks are ensuring that the media offerings are of the highest quality; Promoflex Display System is leveraging the opportunity to manufacture top-quality media
North Delhi Mayor Pretty Agarwal trains guns on unauthorised media
By Bhawana Anand - March 14, 2018
Media owners say there are hardly any unauthorised media in the zone, and outdoor media cannot be blamed for the corporation’s revenue losses
SC restores Guju Ads’ rights on Juhu hoardings
By Bhawana Anand - March 12, 2018
Bhavesh Bhinde, Director, Guju Ads explains the process that was followed in the grant of contract for the hoardings, reckons that opposition to erection of the sites stemmed from business rivalry in the OOH space
Women outdoorians celebrate Women’s Day with zest
By Bhawana Anand - March 09, 2018
The industry looks male-dominant from the outside, but women entrepreneurs and professionals in the OOH domain absolutely enjoy the level playing field
Futek Digital plans to expand network of screens
By Bhawana Anand - March 08, 2018
A whole gamut of brands that include BMW, Coke, Swarovski, and Minute Maid have advertised on this media, for brand building and promotional purposes; firm plans to foray into different cities
Surat MC’s Rs 100cr ad tax target impractical, say media owners
By Bhawana Anand - March 01, 2018
Media owners cite that advertising brands plan only limited spends in the city, and so there is not much scope for expanding the OOH business, even if new outdoor media avenues are created by the municipal corporation