Bhawana Anand
Chumbak targets caffeine lovers to promote summer sale
By Bhawana Anand - May 15, 2018
The activity was carried out in 50 corporate offices in Bangalore in association with GingerCup agency; further amplified by providing extra 10% flat discount to online consumers
Noida Authority weighing the options to promote DOOH media
By Bhawana Anand - May 15, 2018
The authority is sizing up the opportunity to facilitate DOOH media development in the city; talks are underway with OOH media firms
eg. communications ventures into Metro station branding
By Bhawana Anand - May 14, 2018
The OOH media owning firm plans to install digital media at the stations, along with the traditional formats
India Today’s live reporting through OOH channel
By Bhawana Anand - May 14, 2018
A simple yet effective innovation has been crafted to demonstrate their concept of the anchor missing from the newsroom and reporting live from the ground zero
MCG stand on metro media largely influenced by revenue sharing demand
By Bhawana Anand - May 11, 2018
The urban local body is apparently looking at gaining a fair share of the advertising fee generated on metro media assets located in the city of Gurugram
Two new DTC tenders in pipeline
By Bhawana Anand - May 10, 2018
Delhi Transport Corporation is expected to initiate two new advertising tenders. Bus body branding tender is expected to be out by the coming week whereas unipole advertising tender will take a month’s time
Need to step up search for alternative materials, say Kerala media owners
By Bhawana Anand - May 10, 2018
Industry leaders in the state believe there is no need to panic in the face of a likely ban on use of PVC flex for advertising; rather the effort should be to identify alternative materials
Agra media owners approach Mayor for friendlier norms
By Bhawana Anand - May 09, 2018
Media owners maintain that the minimum business turnover set for companies participating in the tender for unipoles is curbing the industry’s participation in the bid
Kumar Gaurav joins Edelweiss Tokio Life Insurance
By Bhawana Anand - May 08, 2018
As Head - Brand & Content, Marketing Department, Kumar will be responsible for building up the company’s communications and marketing strategies
ChargeIn Kiosk creates smart advertising avenue in Ujjain
By Bhawana Anand - May 08, 2018
The utility comes with a 32-inch LED screen for advertising, an interactive screen for payment gateways, a bar code scanner, money acceptor and receipt provider
Agra MC follows Delhi in making ground for unipoles
By Bhawana Anand - May 07, 2018
The civic body hopes to mop up much more revenues through this initiative in order to achieve its annual advertising revenue target of Rs 25 crore; plans are afoot to strictly regulate rooftop media
Contextual approach worked for us: Coca-Cola India
By Bhawana Anand - May 04, 2018
The OOH advertising too was set in regional contexts, and that worked for the brand
In-flight Wi-Fi OOH opportunities like to face turbulence initially
By Bhawana Anand - May 03, 2018
Key stumbling blocks could be cost to passenger and other financial and technical challenges; norms governing in-flight wi-fi service will be firmed up soon
SDMC likely to permit digital screens on mall facade
By Bhawana Anand - May 02, 2018
The civic body will permit both static and dynamic displays on the digital screens on mall façade; the approval currently pending with the legislative house
New unipoles on road medians in Bhopal catch the eye of advertising brands
By Bhawana Anand - April 30, 2018
Maheshwari Advertising, leading media owning firm in Madhya Pradesh and Chattisgarh markets, is marketing these front-lit, 2-sided formats that are sized 20ft x 10 ft