Bengaluru OOH industry steps outdoor in big numbers to protest against BBMP ban

By Bhawana Anand - October 26, 2018

The industry lodged its protest peacefully and vehemently against BBMP’s Outdoor Signage & Public Messaging Byelaws 2018

Ludhiana MC re-floats tender for rights on 3,700 media units

By Bhawana Anand - October 26, 2018

The reserve price has been reduced to Rs. 27.15 crore per year from Rs. 30 crore per year

ExxonMobil showcases its 150-year brand journey

By Bhawana Anand - October 25, 2018

The campaign, handled by Glo - Out of Home Division of Lodestar Universal McCann, is particularly visible on highways and arterial roads, and at key transit points, market areas and traffic junctions, apart from Delhi airport area

Hyundai Santro gears up for strong OOH presence

By Bhawana Anand - October 24, 2018

OOH campaigns and on-ground activities will be conducted in bursts, along with other media activities starting from today

Is Kochi MC transforming city OOH landscape?

By Bhawana Anand - October 22, 2018

The urban local body has engaged expert services to identify best locations for hoardings, determine size of media displays

Pune MC mandates strict vigilance to root out illegal media structures

By Bhawana Anand - October 13, 2018

Media owners to now submit media structure stability reports every year

Media 24x7 Advertising bags sole rights on large formats in Rudrapur city

By Bhawana Anand - October 11, 2018

The rights, awarded by Rudrapur Nagar Nigam, cover a 2-year period and provides for putting up 57 unipoles and 84 hoardings as under the Uttarakhand Outdoor Advertising Policy 2015

OOH will give more legs to Vodafone Sakhi campaign

By Bhawana Anand - October 11, 2018

The campaign to hit OOH space in next couple of weeks and continue through November and beyond

Railway orders probe into hoarding structure collapse in Pune

By Bhawana Anand - October 08, 2018

The mishap that claimed lives was apparently caused by poor handling of the removal of the hoarding structures

Chennai Metro PSD formats gaining traction

By Bhawana Anand - October 08, 2018

Mark Metro which holds the exclusive ad rights for Chennai Metro stations maintains that the PSD media format is now drawing the attention of national brands

BBMP’s new ad policy impales outdoor business in the city

By Bhawana Anand - October 05, 2018

With no provision for large size hoardings, the city trade owners find it hard to garner business in the city

POPODAX innovates to build market for Ready to eat Appalams

By Bhawana Anand - October 04, 2018

Executed by the Surespace agency in several markets such as Chennai, Coimbatore, Madurai, Trichy and Salem where Bus shelters have been kept as the main format

On-ground activation tops Britannia’s rural market strategy

By Bhawana Anand - September 28, 2018

The rural market provides 41% of revenues in the consumer goods segment, challenges notwithstanding; on-ground activities drive Britannia’s sales growth in rural markets

Rural consumers more discerning now, says Rajat Wahi, Partner, Deloitte India

By Bhawana Anand - September 27, 2018

Rural India contributes 47% of total NDP, 71% of the total workforce, 40-45% of FMCG sales and 45% of telecom revenues

Kumbh mela ideal for brand promotions

By Bhawana Anand - September 26, 2018

Kumbh Mela is one of the most preferred occasions for various national brands to undertake for experiential branding whereby brands not only engage with the masses but accomplish their respective long-term marketing objectives