Programmatic will bring in new money to OOH: Jean- Christophe Conti

By Bhawana Anand - May 06, 2019

Jean- Christophe Conti, CEO of VIOOH drove home the significance of programmatic OOH and the future of DOOH at the 60th FEPE International Congress

Mobile is another OOH Screen: Marc- Antoine de Roys

By Bhawana Anand - May 06, 2019

The Global CEO of Kinetic drew a parallel between Mobile & OOH at the FEPE 2019 meet in Dubai

‘Dynamic content can bring contextual relevance to OOH’

By Bhawana Anand - May 03, 2019

Stephen Whyte, Global President of Posterscope, explains the advantages of dynamic content in the OOH medium

OOH needs new skill-set

By Bhawana Anand - May 02, 2019

Tim Delaney, Chairman & Creative Director at Leagas Delaney speaks about the creative side of the OOH medium

Locad begins pilot for Sceen-ooh

By Bhawana Anand - April 29, 2019

The company has tied up with a couple of media owners in Delhi & Mumbai to do the testing on 2100 screens

Congress on a highway visibility ride with FleetAds

By Bhawana Anand - April 24, 2019

The party goes for Container Fleet branding with 1000 containers being branded with the ‘Ab Hoga Nyay’ campaign

Congress takes the Metro route for campaigning in Delhi

By Bhawana Anand - April 23, 2019

In partnership with Eg. Communications, the campaign has been rolled out on Lines, 2, 3, 5, 6 and 8 of Delhi Metro

Political parties on auto gear for campaigning

By Bhawana Anand - April 22, 2019

BJP, Congress and AAP are executing widespread campaigns through auto rickshaws in association with Adventure Media

Appy spreads Fizz on OOH

By Bhawana Anand - April 17, 2019

The campaign has been spotted in Delhi malls and on Metro wrap

BJP now takes the transit route with auto branding

By Bhawana Anand - April 16, 2019

The party has gone in for autorickshaw branding in MP, Kanpur & Jaipur, all handled by Money4Drive Advertising

In-stadia is where all the action is, thanks to IPL

By Bhawana Anand - April 16, 2019

Brands like Tata Harrier & Dream 11 have planned exclusive in-stadia activities which are further amplified on social media

Is wall painting relevant in current OOH scenario?

By Bhawana Anand - April 15, 2019

It emerges that a new version of wall painting offers more quality, longevity and multiple application possibilities

And now it’s the Congress with its campaign pitch

By Bhawana Anand - April 11, 2019

The election campaign by the Congress party has been plastered on a bouquet of formats in Delhi

Punjab OOH set for political campaign splash

By Bhawana Anand - April 10, 2019

The Chief Electoral Officer of Punjab has recommended the use of eco -friendly material for promotions, though PVC continues to be the choice due to cost and availability issues

Digikore launches programmable fabric based-Dynamic Lightbox

By Bhawana Anand - April 09, 2019

The product is best suited for any closed environment such as malls, restaurants etc