MHOA asserts rooftop hoardings pose no safety hazard

By Bhawana Anand - May 23, 2019

The industry body also maintains that digital media will not be a viable substitute for rooftop media

How TV channels piggyback on OOH for poll results

By Bhawana Anand - May 23, 2019

The channels have experimented with varied OOH formats to grab maximum attention for their election results coverage

‘No room for rooftop hoardings: Nidhi Choudhari’

By Bhawana Anand - May 22, 2019

Nidhi Choudhari, Deputy Commissioner - Special, BMC shares her standpoint on the removal of rooftop hoardings in Mumbai

Mumbai media owners baffled by BMC move

By Bhawana Anand - May 21, 2019

Apparently they have not received any notification with regard to removal of rooftop media

Mother Dairy’s salute to mothers of India

By Bhawana Anand - May 20, 2019

OOH sites at key locations with high traction across Mumbai and Delhi-NCR were selected for the brand’s Mother’s Day campaign

How MTV urged Gen Y to vote

By Bhawana Anand - May 20, 2019

Innovative bus shelters, washroom branding and free taxi rides were some of the initiatives rolled out by the youth TV channel brand to target youth

Jeep Compass helps voters reach remote polling booths

By Bhawana Anand - May 16, 2019

The brand helped people reach inaccessible areas to cast their votes by mapping these difficult regions and arranging a convoy of Jeep Compass vehicles to transport voters

Coca-Cola strikes a new chord on OOH

By Bhawana Anand - May 15, 2019

Handled by GLO, the out-of-home division of Lodestar Universal McCann, the immersive musical campaign aims at closer connect with mass consumers

Drop the ‘Maa’ from the gaali, warns Project Eve

By Bhawana Anand - May 14, 2019

As part of its Mother’s Day campaign, the brand, in association with Brave New World, drove home the need to keep the word ‘Maa’ out of insults and slangs in all languages

SRH urges Hyderabadis to ‘Rise’ with them

By Bhawana Anand - May 13, 2019

The IPL team’s campaign message ‘Rise With us’ was splashed on Mera Hoardings’ large sized outdoor formats across Hyderabad

ECI green campaign recommendations gave us big hopes: Ajay Aggarwal

By Bhawana Anand - May 13, 2019

According to the CEO & MD of Insight Print Communications, despite the general indifference of political parties to green campaigning, there is hope for green OOH printing in the country

Mumbai media owners to initiate dialogue with MMRDA

By Bhawana Anand - May 09, 2019

Media owners handling media on PPP model plan to speak with the concerned authority and highlight the safety of advertising structures over the foot over bridges of the Western Express Highway and Eastern Express Highway in the city

Western Union goes all out on Burj Khalifa to announce new service

By Bhawana Anand - May 08, 2019

The announcement is regarding the launch of Western Union’s new money transfer application and its relaunched website

EyeTalk Media Ventures ropes in Rahul Biswas as Group CMO

By Bhawana Anand - May 08, 2019

This will be his first stint in a media owning company for Rahul Biswas, who has previously worked with Bates, Streettalk, Jio and Kinetic

FEPE Award 2019 celebrates OOH industry achievements

By Bhawana Anand - May 06, 2019

Tim Bleakley from Ocean Outdoor was felicitated with the Leadership award for serving the industry, while the Lifetime Achievement Award was given to Rondy Otto of Pattison