Bhawana Anand
Strong winds rattle billboard in Thane
By Bhawana Anand - June 17, 2019
In another incident, a part of the wall cladding at Churchgate station collapsed; no outdoor media was there on the wall
Colors Cineplex redefines entertainment at Nauchandi Mela
By Bhawana Anand - June 14, 2019
The space offers unique amenities and entertainment options to engage audiences and build experiential recall in Meerut
Honda’s new Activa 125 BSVI to go full gear on OOH
By Bhawana Anand - June 13, 2019
Promotions for the new launch will begin around the sales push slated for the end of Q2 this year
Storm warning sees Rajkot & Jamnagar OOH media being dismantled as precautionary measure
By Bhawana Anand - June 13, 2019
The respective corporations have issued notice to avoid any possible casualty and the regional media owners are adhering to it
Kanpur OOH players sceptical of Nagar Nigam’s response to court order stalling levy of advertisement tax
By Bhawana Anand - June 11, 2019
The local body has apparently set up an in-house committee to explore alternative ways to levy additional fees on outdoor media in the city
JadeBlue innovatively drives home environmental message
By Bhawana Anand - June 11, 2019
Cut-outs of the Blue Humpback Whale were out up on the roads in Ahmedabad with a cautionary message on global warming
Bengaluru large format OOH business hits an air pocket
By Bhawana Anand - June 06, 2019
BBMP told to revise the draft ‘Outdoor Signage and Public Messaging bylaws 2018’; no relief to large format media operators in the city
Storia’s fruit story comes alive on OOH story
By Bhawana Anand - June 06, 2019
The fresh fruit shake brand’s campaign leveraged OOH as a highly localised medium and thus addressed TG strategically
How BJP went high tech with OOH campaign this election
By Bhawana Anand - June 03, 2019
From customizations and live remote feeds to mapping and monitoring, the BJP’s OOH campaign during this year’s Lok Sabha election saw the biggest third party monitoring plan ever done in OOH
When DOOH was the go-to media for TV channels
By Bhawana Anand - May 30, 2019
Vying for top position in poll results coverage, TV news channels invested in airport, corporate parks, malls and metro DOOH & ambient media to broadcast the election results live
LED vans on growth drive across rural, urban markets
By Bhawana Anand - May 29, 2019
There has been growing demand for interactive LED vans, not only from political parties seeking to expand their voter base, but also from corporate brands targeting new markets
‘Ab ki baar no broker ka raj’
By Bhawana Anand - May 28, 2019
Brand NoBroker targets landlords and tenants through a catchy new OOH campaign which reiterates its message of no brokers
Carnival Cinemas partners with Khushi Advertising
By Bhawana Anand - May 28, 2019
The multiplex brand aims at increasing advertising revenues from AOR agencies
No threat to billboards in Ranchi market
By Bhawana Anand - May 27, 2019
Leading media owners in the city deny rumours of intimation given by the Ranchi Municipal Corporation to remove billboards
eg. communications enters Jaipur with Metro contract
By Bhawana Anand - May 24, 2019
The Metro media rights contract marks the company’s foray into markets outside the capital
