ZEE5’s dynamic billboard engages commuters

By Bhawana Anand - August 06, 2019

The OTT brand leverages data and technology to tap commuter attention during the monsoon-led traffic delays in Mumbai

JK Tyre & Industries goes a long way with truck branding

By Bhawana Anand - August 05, 2019

Targeting major transport hubs, tyre dealers, CV owners, truck drivers and travellers, the campaign run in partnership with Road Ads, had branded trucks driving 1,46,377 kms across India

LIC carves its name on Shivaji Stadium Metro Station

By Bhawana Anand - August 01, 2019

The station rights are handled by JCDecaux India; also handling exclusive rights for airport express line

OOH Expo 2019 inaugurated at OAC 2019

By Bhawana Anand - July 26, 2019

The 2-day Expo showcases cutting-edge OOH solutions spanning DOOH hardware and software solutions, media materials, fabrication solutions, among others

Sigma Trade Wings installs DOOH at airports

By Bhawana Anand - July 18, 2019

This is the company’s first venture into DOOH media

Cadbury celebrates sugar-less variant on OOH

By Bhawana Anand - July 15, 2019

Spotted at DMRC stations in Delhi, the campaign promotes the brand’s 30%-less sugar variant with the tagline: ‘Wahi Sawad, Wahi Mithas’

Coca-Cola ties up with ICC to spread the cricket fizz

By Bhawana Anand - July 15, 2019

The cola major launched on-ground activations in multiple countries in partnership with the ICC, to ride high on cricket fans’ sentiments during the World Cup season

Airbnb reaches out to travellers with new brand message

By Bhawana Anand - July 12, 2019

The brand’s new campaign, ‘That’s why we Airbnb’ targets air travellers with a focused communication

Spidey fights the Elementals on OOH now!

By Bhawana Anand - July 09, 2019

Sony Pictures in association with Dentsu Webchutney launched India’s first real-time programmatically propelled digital out-of-home campaign for the much-awaited 'Spider-Man: Far from home'

Pune BRT Shelter media has no compliance issues

By Bhawana Anand - July 02, 2019

Pioneer Publicity had obtained the media rights through the bidding process conducted by PMPML and has met all financial and tax obligations

#AirtelThanks customers with multiple offerings in one unique OOH campaign

By Bhawana Anand - June 24, 2019

Executed by Milestone Brandcom the OOH campaign was executed with a two-fold approach

Why suburban railway passengers matter to brand marketers

By Bhawana Anand - June 21, 2019

A study report by Vyoma Media throws up interesting insights and observations on the suburban railway travellers

Are there no takers for public utilities?

By Bhawana Anand - June 20, 2019

Even as Smart City projects come up focusing on public conveniences; these utilities are yet to find a strong foothold as advertising formats in brands’ budget and mindset

Note Kiya Jaye Redmi Note 7 Pro is on OOH

By Bhawana Anand - June 19, 2019

Xiaomi India goes live with its popular ‘Note Kiya Jaye’ campaign on OOH

Dettol says it with the MOM Mandate on OOH

By Bhawana Anand - June 18, 2019

The brand has deployed a two-phase led campaign with the help of Glo-Out of Home Division of Lodestar Universal McCann to promote its new range