Jeep makes 18 ft. tall presence at Bengaluru International Airport

By Bhawana Anand - November 14, 2019

Long term omnipresence through the outdoor medium has been the brand’s key driver to achieve high recall value

OOH goes green-friendly, Raj Outdoor shows how

By Bhawana Anand - November 13, 2019

The regional media owner, instead of cutting down trees located near the site, includes them in the advertising structure in Jamshedpur

‘User engagement must lead to user sustenance’

By Bhawana Anand - November 08, 2019

Dr. Kushal Sanghvi, Country Lead - India, Integral Ad Science explains that personalisation is must to go beyond user engagement

‘Clients need Creativity & Data together’

By Bhawana Anand - November 08, 2019

The much-argued topic – Data & Creativity was discussed where panelists stated the importance of both in executing a well-lit plan

‘Data & technology key to OOH growth'

By Bhawana Anand - November 07, 2019

Rachana Lokhande, Co-CEO, Kinetic Worldwide, Gulab Patil, Founder & CEO, Lemma and Anand Chakravarthy, Managing Director, Essence hold forth on how technologies will unlock OOH’s latent potentials

Reusing flex for a noble cause: ‘Clothing Man’ shows how

By Bhawana Anand - November 06, 2019

In a conversation with Media4Growth, Anshu Gupta, also called the ‘Clothing Man’ and the Founder- Director of Goonj, a national voluntary organisation, shares how they recycle PVC flex banners and use them to serve the needy.

Vivo Smartphone taps urban audience with pDOOH

By Bhawana Anand - November 01, 2019

Launched across Delhi, Gurugram, Mumbai, Pune, Bengaluru and Hyderabad, the campaign is live across 600 display screens

Orango Solutions bags media rights for Kartarpur Passenger Terminal on Indo- Pak border

By Bhawana Anand - November 01, 2019

Awarded by Land Port of India, the OOH company is given rights for Kartarpur Passenger Terminal for 3 years

W brand appreciates Women in you this festive season

By Bhawana Anand - October 31, 2019

Shot in Leh Ladakh, the campaign covered across the nation to capture the market share during festive season

Panasonic to launch OOH LEDs soon

By Bhawana Anand - October 30, 2019

The company already ventured into DOOH industry with hardware & software is set to revolutionize the outdoor space with new LEDs

Kerala HC gives state govt 2 weeks to submit report on PVC flex recycling

By Bhawana Anand - October 23, 2019

The state government is called upon to furnish proof that PVC Flex is non-recyclable

DMRC to advise on Rapid Metro operations

By Bhawana Anand - October 22, 2019

The consulting will be centred on operational efficiency

BJP keeps strict eye on Assembly election’s OOH campaign

By Bhawana Anand - October 21, 2019

Consider as a huge campaign for assembly election in the state of Haryana, the highest spending party monitors every penny spent

LOCAD’S new ScreenOOH captures DOOH market

By Bhawana Anand - October 17, 2019

The network offers 3000+ DOOH screens from 15 cities having 1.5 million audiences and 500k daily impressions

Weddingz.in makes OOH messaging stress-free

By Bhawana Anand - October 17, 2019

An online wedding company shares the load of weddings by offering venues all across the country