RD Outdoor bags sole advertising rights for Magh Mela 2020

By Bhawana Anand - December 17, 2019

Known as Mini Kumbh Mela, the religious congregation, expected to cater approx 4 crore people, offers a bouquet of advertising opportunities for mass brands

‘Stay true to your rural marketing strategy’

By Bhawana Anand - December 16, 2019

Salil Dalal, COO, Emerging India Division, Pidilite Industries underlines the growing significance of rural markets and how OOH amplifies those initiatives

Aerial advertising set to take off in India

By Bhawana Anand - December 06, 2019

Director General of Civil Aviation issues guidelines for aerial advertising in India

RMC challenges High Court decision on private hoarding tax rollback

By Bhawana Anand - December 05, 2019

The municipal corporation has filed the case a few days ago against which the media owning fraternity is preparing a PIL

OOH growth prospects bright in UK, US markets: GroupM forecasts

By Bhawana Anand - December 04, 2019

In the UK, outdoor remains a standout for its capacity to sustain growth, supported by ongoing innovation, especially in DOOH; in the US, outdoor will likely grow at +4.0 to +5.0% over each of the next five years

NNI Promotions bags media rights for Kanpur & Gorakhpur markets

By Bhawana Anand - November 29, 2019

The UP based media owning firm has bagged rights for unipoles in Kanpur and public utility in Gorakhpur

Pioneer Polyleathers responds to RTI finding on its PVC recycling unit in Rudrapur

By Bhawana Anand - November 28, 2019

The RTI response will have a key bearing on the Kerala Govt ban on use of flex for advertising and publicity

ExxonMobil takes charge for Cleaner Air in Delhi

By Bhawana Anand - November 25, 2019

In association with Glo - Out of Home Division of Lodestar Universal McCann, the petrochemical brand creates a wide presence across Delhi NCR

LSGD Kerala claims no PVC recycling facility available

By Bhawana Anand - November 22, 2019

SPIA has been highlighting the operations of Pioneer Polyleathers in Rudrapur which recycles used PVC flex

Leafberry expands media portfolio with digital screens

By Bhawana Anand - November 21, 2019

The Ludhiana based company has plans to install 10 screens in the 1st phase; two are operational currently

Mark Metro to introduce DOOH media at Chennai Metro stations before Pongal

By Bhawana Anand - November 20, 2019

The company had experimented with a few DOOH screens during the Diwali festival

Quantum Outdoors bags media rights for Dehradun railway station

By Bhawana Anand - November 19, 2019

Total 23 units of large size formats have been installed in the circulating area of the station

SPIA further streamlining used PVC flex recycling

By Bhawana Anand - November 18, 2019

Kerala govt has not come up with any proof that used PVC flex is non-recyclable

‘Animals are no less’ communicates PETA India out & loud

By Bhawana Anand - November 18, 2019

Campaigning for two months, PETA India takes up different issues related to animals exclusively on OOH in association with The Media Ant

HC tells BBMP to remove hoarding structures in Bengaluru

By Bhawana Anand - November 14, 2019

Meanwhile, introduction of Bengaluru Mahanagara Palike Advertisement Rules 2019 inordinately delayed