Bhawana Anand
Somany to adopt new age marketing to attract Millennials
By Bhawana Anand - January 27, 2020
Hoardings & Cinema Advertising is also a part of brand marketing strategy
OOH to grow at 9% in 2020: DAN Digital Report
By Bhawana Anand - January 24, 2020
BFSI & Consumer durables are top spending categories on OOH media
Bumble changes the rules of dating with OOH splash
By Bhawana Anand - January 24, 2020
The online women dating site talks about equality through a wide spread outdoor plan
MP Tourism empanels 4 specialist agencies for OOH promotions
By Bhawana Anand - January 15, 2020
These agencies will handle the complete outdoor & BTL planning, buying and execution across several touchpoints
It’s business as usual for FoB, bqs, transit media in Bengaluru
By Bhawana Anand - January 09, 2020
The mandate for the use of eco-friendly media material is the only major challenge as it significantly increases the cost of advertising, says H V Surendranath, COO, Prakash Arts
“DOOH has always been a part of the plan” says Atul Shrivastava
By Bhawana Anand - January 08, 2020
The media conglomerate plans to invest in DOOH media in Chennai commanding 35 per cent share in the overall market
Will wi-fi on board Metro trains alter ad consumption patterns?
By Bhawana Anand - January 07, 2020
Media concessionaires operating on DMRC networks have mixed views on the likely impact on ad consumption
Nexyite installs interactive DOOH media at Visakhapatnam Rly Station
By Bhawana Anand - January 07, 2020
HII system is a combination of smart digital kiosk and digital signage vertically mounted 50-inch display for displaying social awareness, public awareness as well as commercial advertisements
Sapphire expands transit portfolio with new acquisition
By Bhawana Anand - January 03, 2020
The company has bagged sole rights for 96 BRT bus shelters in the capital
Locad strengthens pDOOH in West Bengal market
By Bhawana Anand - January 03, 2020
The programmatic DOOH network of more than 650 screens offer 80000+ unique eyeballs weekly
Osel Technology installs 1st LED Manufacturing unit in India
By Bhawana Anand - January 02, 2020
The manufacturing unit is expected to reduce the importing cost of LED Display hardware from the abroad
AAP launching campaign ahead of Delhi polls
By Bhawana Anand - December 23, 2019
The AAP campaign is expected to have a visible OOH presence in the capital city
Unacademy cracks code for uncluttered presence with “Let’s Crack It”
By Bhawana Anand - December 20, 2019
Karan Shroff, Vice President Marketing at Unacademy shares the essence of OOH in 1st ever integrated brand campaign
Cupshup to hit Rs. 12 crore this fiscal year
By Bhawana Anand - December 19, 2019
A cup branding specialised agency pegs big for the future of the cup-branding
B’lore media owners still waiting for the Court nod for large formats
By Bhawana Anand - December 18, 2019
Implementation of the BBMP Outdoor Signage & Public Messaging ByLaws 2018 delayed
