Chitra Painters turns the spotlight on green practices with solar lighting

By Bhawana Anand - February 27, 2020

Real estate brands have been supportive of green media, says Mahesh Chitraprakash, Director of Chitra Painters Group

BBMP calls for removal of hoardings metal frames in 15 days

By Bhawana Anand - February 24, 2020

Media owners likely to challenge the move

Money4Drive emerges as one of the winners of ET Now - Leaders of Tomorrow

By Bhawana Anand - February 20, 2020

The advertising company will get investments from the jury comprising of investors; already in talks with three of them

Bureau of Outreach & Communication working on OOH policy

By Bhawana Anand - February 19, 2020

The draft policy is pending approval of I&B ministry

Donald Joshi is a middle-class man promoting JP Infra’s new project

By Bhawana Anand - February 18, 2020

A real estate giant connects with masses through a bobble head character talking about his dreams

Panasonic India to roll out new campaign in coming month

By Bhawana Anand - February 14, 2020

The campaign will be on the brand’s ACs

‘Collaboration, audience data, quality assets key to transit media growth’

By Bhawana Anand - February 12, 2020

Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions share their perspectives on whether agencies are willing to bet bigger on transit media

‘LIC has been using transit media for over 60 years now’

By Bhawana Anand - February 10, 2020

Veena Khan, Deputy Secretary Corporate Communications, LIC spoke on ‘How Transit Media Can Be Best Leveraged by BFSI Brands’

New technologies will transform airport advertising experiences: Charu Malhotra, Head - Marketing, Somany

By Bhawana Anand - February 10, 2020

‘Transit media is a smart choice because of the relatively lower cost of media, exposure, exclusivity and targeting opportunities’

Collaborate to evangelise transit media: Suresh Balakrishna, CRO, Hindu Group

By Bhawana Anand - February 10, 2020

Suresh underscored the need for more innovations, better maintenance of the media assets, audience metrics and clear visibility on RoI, and importantly a concerted effort to bolster the image of the transit media itself among the advertisers

Mumbai Metro expansion will spur advertising on its networks: Devendra Kumar Sharma, MD, MMMOCL

By Bhawana Anand - February 10, 2020

Metro network is cut out for DOOH expansion, says DK Sharma

5 smart city projects in PPP mode an opportunity for digital signage industry

By Bhawana Anand - February 04, 2020

100 new airports will also create more digital signage business

Noida Authority to issue unique codes for road-facing media

By Bhawana Anand - February 03, 2020

Media owners appreciate the authority’s drive to bring down unauthorised media

Questions galore in Kerala on PVC flex recycling, use of alternative media

By Bhawana Anand - January 31, 2020

SPIA maintains that PE is not eco-friendly

Breaking News: Jayesh Yagnik promoted as CEO of MOMS Outdoor Media Solutions

By Bhawana Anand - January 27, 2020

Jayesh commands over 20 years of experience in the OOH industry