OOH to reach Rs 46bn level in 2022 from Rs 39.1bn in 2019: FICCI-EY M&E Report

By Bhawana Anand - March 30, 2020

Traditional media accounted for 54% of total OOH revenues, transit 39%, DOOH 2%

IOAA makes representation to govt bodies for financial relief in the face of COVID-19 fallout

By Bhawana Anand - March 30, 2020

The apex body has also highlighted the industry’s pro-active role in reinforcing critical public messaging

Contract renewals a challenge for Hyderabad media owners

By Bhawana Anand - March 27, 2020

Telangana OOH body pursuing with GHMC for relief on license fee payment

Transit media operators weighed down by growing revenue losses

By Bhawana Anand - March 26, 2020

Getting transit media business back on the rails will be a gargantuan task, they maintain

Bathinda city sole ad rights allotment challenged

By Bhawana Anand - March 23, 2020

Firms move court challenging the MC’s handling of tendering process

Honda Cars empanels 3 OOH firms

By Bhawana Anand - March 19, 2020

These agencies will handle the nationwide outdoor media planning & buying for the automobile brand

AVOID is the new message from DSP MF

By Bhawana Anand - March 18, 2020

The leading BFSI company rolls out a moment marketing campaign to educate masses about COVID-19

Wagh Bakri goes hyper-local to drive home its rich legacy

By Bhawana Anand - March 17, 2020

The campaign creatives exuded a strong local flavour

Chennai industry body welcome HC judgement on hoardings on private lands

By Bhawana Anand - March 12, 2020

The body plans to approach the municipal corporation for new bylaws

Kanhiya Advertisers bags sole media rights for Bhatinda city

By Bhawana Anand - March 12, 2020

Out of 6 participants, the company emerged as the highest bidder

MHOA condemns media owner act of harming trees

By Bhawana Anand - March 09, 2020

The association plans to expel the media owner from its membership and will take strict action against any firm found to be engaging in such environment-damaging acts

MHOA & BMC join hands to fight against Coronavirus

By Bhawana Anand - March 09, 2020

In Mumbai, close to 200 hoardings have been installed in 3 different languages communicating preventive measures of COVID-19

Coca-Cola designs hyper-local marketing strategy for West Bengal

By Bhawana Anand - March 06, 2020

The hyper-local strategy will reflect in the marketing mix, packaging, advertising, social media activations and a range of on-ground events across portfolio

Bihar media operators not geared up for using green options for OOH advertising

By Bhawana Anand - March 04, 2020

The operators fear the likelihood of a state ban on use of PVC flex for outdoor advertising

The Muthoot Group unveils new branding identity in Chennai

By Bhawana Anand - March 02, 2020

The BFSI Group is a foremost brand to leverage semi-naming branding at CMRL metro network