Tenders

Sai Advertisers secures exclusive branding rights for 3,000 non-A/C BMTC buses in Bangalore

The OOH company has secured exclusive full bus branding rights for 3,000 non-A/C buses in Bangalore, with the landmark deal giving brands access to 450 square feet of branding space on the exterior of each bus.

Published

January 7, 2025

M4G Bureau

In a groundbreaking partnership with the Bangalore Metropolitan Transport Corporation (BMTC), Sai Advertisers has secured exclusive full bus branding rights for 3,000 non-AC buses in Bangalore. This five-year deal marks a major milestone in outdoor advertising, giving brands access to 450 square feet of branding space on the exterior of each bus.

BMTC operates across 1,398 routes daily from 36 depots, covering all corners of Bangalore, including East, South, North, and West Bangalore. This expansive network ensures wide-reaching visibility for brands targeting diverse audiences in one of India’s fastest-growing metropolitan cities.

Sai Advertisers informs that it plans to roll out a variety of impactful and vibrant branding formats. These include full bus wraps for maximum visual impact, as well as city-sides and city-backs designed for high-frequency visibility. The company aims to cater to the varied needs of advertisers, ensuring effective reach to mixed demographics across all age groups.

“With this partnership, we are excited to redefine the scope of transit advertising in Bangalore. Our goal is to provide advertisers with innovative solutions that not only capture attention but also deliver measurable results,” says Ravindra Reddy, Founder and Managing Director of Sai Advertisers.

Sai Advertisers has doubled its bus branding inventory in Bangalore by expanding from 1,500 buses with back branding to 3,000 buses with full-wrap branding options, thus positioning itself as a dominant player in transit media in the city.

Beyond Bangalore, Sai Advertisers operates extensively in Chennai and Kolkata, managing 1,500 buses in each city. Additionally, the company boasts a fleet of 6,000 buses across tier-2 cities in Karnataka, including Mysore, Mangalore, and other regional hubs.

The partnership with BMTC is expected to not only enhance brand outreach for advertisers, but also contribute to BMTC’s revenue, creating a win-win situation for all stakeholders.