Campaigns
Johnnie Walker lights up Mumbai with CGI-driven OOH campaign
This campaign was executed by Inventech, a division of Laqshya Media Group
Inventech, a division of Laqshya Media Group, has introduced an innovative outdoor advertising initiative in partnership with the Johnnie Walker brand. The campaign features actor Priyanka Chopra and is centered on the theme of #CantStandStill, promoting resilience, ambition, and progress.
Located at Bandra Reclamation, one of Mumbai’s busiest and most visible locations, the installation goes beyond a conventional billboard. It leverages advanced CGI technology to create a visually dynamic experience that captures the attention of passersby. The use of CGI adds a layer of interactivity and engagement, reflecting the evolving potential of outdoor advertising. Priyanka Chopra’s participation adds a familiar and influential presence to the campaign.
The strategic placement of the installation at a high-traffic site ensures it reaches a broad and diverse audience, maximizing visibility. The integration of creative visuals, impactful messaging, and a prominent public figure highlights the possibilities for blending storytelling and technology in public spaces.
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